Kohinoor Basmati Rice 25 Kg

0 reviews
Smart Rank ⓘ 74/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Authentic Basmati Rice from Kohinoor
  • 6.25 Kg pack size for value
  • High-quality product at a reasonable price
  • Perfect choice for rice lovers

Market-Based Score (India)

66/100 (3.30/5)
Decent
Kohinoor Super Value Basmati Rice 6.25 Kg holds a strong position in the competitive Indian basmati rice market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 1,390
Total / Avg 4.30★ 1,390
Consensus: 4.30★ from 1,390 total reviews
Rs.781.00 Rs.1,200.00
Best price from Amazon.in Amazon.in
Details
About Product: Kohinoor Super Value Basmati Rice is a premium quality basmati rice sourced from the foothills of the Himalayas. It is known for its long, slender grains and fragrant aroma, making it a popular choice for rice dishes.

Key Features: - Authentic basmati rice with a rich flavor and aroma - Extra long grains that are fluffy and separate when cooked - Ideal for biryani, pulao, and other rice dishes

For Whom: This basmati rice is perfect for anyone who enjoys cooking and eating flavorful rice dishes. It is suitable for vegetarians and can be paired with a variety of curries and sides.

Pros: - Premium quality basmati rice - Great value for money in a 6.25 kg pack - Versatile ingredient for a variety of recipes

Cons: - Some may find the packaging too large for their needs - Requires rinsing before cooking for best results

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Ideal pack size and premium quality meet consumer expectations Hindu Business Line, Financial Express
Brand Strength 20 10 Kohinoor is a well-established and trusted brand in India Economic Times, Livemint
Category Momentum 20 15 Strong demand for basmati rice in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced for the value offered in the market Business Today, The Tribune
Competition 10 6 Facing competition from other established basmati rice brands Outlook, The Hindu
Use-case Advantage 5 5 Versatile for daily cooking and special occasions India Today
Final Market Score 100 66/100 (3.30/5) Kohinoor Super Value Basmati Rice 6.25 Kg holds a strong position in the competitive Indian basmati rice market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Ideal pack size and premium quality meet consumer expectations
    Sources: Hindu Business Line, Financial Express
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Kohinoor is a well-established and trusted brand in India
    Sources: Economic Times, Livemint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong demand for basmati rice in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the value offered in the market
    Sources: Business Today, The Tribune
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established basmati rice brands
    Sources: Outlook, The Hindu
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for daily cooking and special occasions
    Sources: India Today
Summary
Kohinoor Super Value Basmati Rice 6.25 Kg holds a strong position in the competitive Indian basmati rice market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.781.00 Rs.1,200.00

GO TO STORE GO TO STORE

Kohinoor Super Value Basmati Rice 6.25 Kg | Authentic Basmati Rice

Estimated Delivery: 2-3 days
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Best price
Rs.781.00 Rs.1,200.00