Fortune Gold Rice 1kg 1 kg

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Fortune Gold Rice 1kg 1 kg
Smart Rank ⓘ 72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Fortune Rozana Gold Basmati Rice is perfect for daily cooking
  • High-quality 1 kg pack ensures you have a sufficient supply
  • Enjoy the authentic taste of basmati rice in every meal
  • Affordable price of 130.0000 makes it a great value for money

Market-Based Score (India)

66/100 (3.30/5)
Decent
Fortune Rozana Gold Basmati Rice is a strong contender in the competitive Indian basmati rice market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 4,934
Total / Avg 4.10★ 4,934
Consensus: 4.10★ from 4,934 total reviews
Rs.97.00 Rs.130.00
Best price from Amazon.in Amazon.in
Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Ideal for daily cooking due to its quality and taste Business Today, India Today
Brand Strength 20 10 Fortune is a well-established brand in India ET BrandEquity, The Hindu
Category Momentum 20 15 Growing demand for basmati rice in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced for the value it offers Financial Express, Livemint
Competition 10 6 Facing competition from other established basmati rice brands The Economic Times, Hindustan Times
Use-case Advantage 5 5 Versatile rice suitable for various Indian dishes Outlook India
Final Market Score 100 66/100 (3.30/5) Fortune Rozana Gold Basmati Rice is a strong contender in the competitive Indian basmati rice market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Ideal for daily cooking due to its quality and taste
    Sources: Business Today, India Today
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Fortune is a well-established brand in India
    Sources: ET BrandEquity, The Hindu
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for basmati rice in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the value it offers
    Sources: Financial Express, Livemint
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established basmati rice brands
    Sources: The Economic Times, Hindustan Times
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile rice suitable for various Indian dishes
    Sources: Outlook India
Summary
Fortune Rozana Gold Basmati Rice is a strong contender in the competitive Indian basmati rice market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.97.00 Rs.130.00

 GO TO STORE GO TO STORE

Fortune Rozana Gold Basmati Rice, suitable for daily cooking, 1 kg

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.97.00 Rs.130.00