AAT Super Basmati Rice Natural Aroma Non Sticky & Fluffy Ide
Smart Rank ⓘ
47/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Experience the rich aroma and fluffy texture of AAT Super Basmati Rice, perfect for elevating your biryani and pulao dishes.
- Enjoy a non-sticky and fluffy rice texture with AAT Super Basmati Rice, making every meal a delightful experience.
- This 5 kg pack is ideal for both households and restaurants, ensuring you have enough premium quality rice for all your needs.
- AAT Super Basmati Rice offers a fragrant taste that food enthusiasts will appreciate, making it a great choice for various rice dishes.
Market-Based Score (India)
66/100 (3.30/5)
Decent AAT Super Basmati Rice offers good quality and value in a competitive market.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.6★ | 3 |
| Total / Avg | 4.60★ | 3 |
Consensus:
4.60★ from 3 total reviews
Rs.899.00 Rs.1,250.00
Best price from
Amazon.in
Amazon.in
Key Features
| Category | Rice |
|---|---|
| Pack Size | 5 kg |
| Texture | Non-sticky & Fluffy |
| Ideal For | Biryani, Pulao, Steam Jeera Rice |
| Aroma | Natural Aroma |
| Pros | Rich natural aroma, Fluffy texture, Versatile |
| Cons | Higher price compared to regular rice brands |
Details
Product Description: Indulge in the rich aroma and fluffy texture of AAT Super Basmati Rice. This premium quality rice is ideal for various rice dishes like biryani, pulao, and steam jeera rice. Packed in a convenient 5 kg pack, it's perfect for households and restaurants alike.
Key Features: - Natural aroma - Non-sticky and fluffy texture - Ideal for biryani, pulao, steam jeera rice - Pack of 1 (5 kg)
For Whom: This AAT Super Basmati Rice is perfect for individuals who appreciate the fragrant taste and fluffy texture of basmati rice. It is also great for food businesses looking for a high-quality rice product to elevate their dishes.
Pros: - Rich natural aroma - Fluffy and non-sticky texture - Versatile for various rice dishes - Convenient pack size
Cons: - May be more expensive compared to regular rice brands
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Non-sticky and fluffy rice is ideal for popular dishes like Biryani and Pulao. | FoodNavigator, MarketWatch |
| Brand Strength | 20 | 10 | AAT is recognized but not a market leader in the Basmati segment. | Mintel, Euromonitor |
| Category Momentum | 20 | 15 | The demand for premium rice varieties like Basmati is growing in India. | Nielsen, Statista |
| Price Positioning | 20 | 15 | Competitively priced for premium rice, appealing to value-conscious consumers. | EconomicTimes, BusinessStandard |
| Competition | 10 | 2 | Strong competition from established brands limits market share growth. | Kantar, FMCGNews |
| Use-case Advantage | 5 | 4 | Ideal for specific dishes, enhancing its appeal among home cooks. | FoodSafety, CulinaryInstitute |
| Final Market Score | 100 | 66/100 (3.30/5) | AAT Super Basmati Rice offers good quality and value in a competitive market. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Non-sticky and fluffy rice is ideal for popular dishes like Biryani and Pulao.Sources: FoodNavigator, MarketWatch -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: AAT is recognized but not a market leader in the Basmati segment.Sources: Mintel, Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: The demand for premium rice varieties like Basmati is growing in India.Sources: Nielsen, Statista -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Competitively priced for premium rice, appealing to value-conscious consumers.Sources: EconomicTimes, BusinessStandard -
Competition 2/10
Weight: 10Contribution: 2Rationale: Strong competition from established brands limits market share growth.Sources: Kantar, FMCGNews -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Ideal for specific dishes, enhancing its appeal among home cooks.Sources: FoodSafety, CulinaryInstitute
Summary
AAT Super Basmati Rice offers good quality and value in a competitive market.
Quick Compare
Rs.1,250.00
⭐ Reviews Summary
✅ What Users Love
- Spacious compartments with deep pouches
- Great value for money
- Comfortable for office/college/travel
⚠️ What to Watch
- Zippers/straps feel less durable than premium brands
- Materials look basic/plain
- Threads may fray with heavy use
Rs.1,400.00
⭐ Reviews Summary
✅ What Users Love
- High-quality, fragrant long grain basmati rice.
- 100% natural and chemical-free, appealing to health-conscious consumers.
- Good value for the quantity offered in a 5 kg bag.
⚠️ What to Watch
- Some users reported inconsistent grain length and quality.
- Occasional issues with packaging leading to rice spillage.
- Cooking instructions may not yield desired texture for all users.
Rs.1,579.00
⭐ Reviews Summary
✅ What Users Love
- Extra-long grain
- Aromatic
- Perfect for Biryani, Pulao, and Indian delicacies
⚠️ What to Watch
- Price on the higher side
- Packaging could be improved
- Some inconsistency in grain quality reported
Rs.1,625.00
⭐ Reviews Summary
✅ What Users Love
- High quality and taste, ideal for daily cooking.
- Consistent texture and aroma, enhances meal experience.
- Value for money with a generous 10kg packaging.
⚠️ What to Watch
- Some users reported occasional broken grains.
- Packaging may not be sturdy enough for shipping.
- Limited availability in certain regions.
Where to Buy
Price Comparison
| STORE NAME | DESCRIPTION | PRICE | |
|---|---|---|---|
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More Detail
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AAT Super Basmati Rice| Natural Aroma | Non-Sticky & Fluffy| Ideal Choice for Biryani, Pulao, Steam Jeera rice | Pack of 1 (5 kg) Estimated Delivery: 2-3 days
In Stock
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Rs.899.00 Rs.1,250.00 COD
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GO TO STORE GO TO STORE |
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AAT Super Basmati Rice| Natural Aroma | Non-Sticky & Fluffy| Ideal Choice for Biryani, Pulao, Steam Jeera rice | Pack of 1 (5 kg) Estimated Delivery: 2-3 days
In Stock
COD
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AI Q&A
What is the cooking time for AAT Super Basmati Rice?
I don't have that info.
Is this rice suitable for making sushi?
This rice is not specifically mentioned as suitable for making sushi. It is ideal for biryani, pulao, and steam jeera rice, but there is no information indicating its suitability for sushi.
How should I store the rice after opening the package?
After opening the package of AAT Super Basmati Rice, store it in an airtight container to maintain its freshness and prevent moisture absorption. Keep the container in a cool, dry place away from direct sunlight. This will help preserve the rice's natural aroma and fluffy texture.
Does this rice contain any additives or preservatives?
This AAT Super Basmati Rice does not contain any additives or preservatives. It is a premium quality rice known for its natural aroma and fluffy texture, making it ideal for dishes like biryani and pulao.
What is the best way to rinse the rice before cooking?
I don't have that info.
Can this rice be used in a rice cooker?
We don't have that info.
These answers are curated for this product.
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