AAT Super Basmati Rice Natural Aroma Non Sticky & Fluffy Ide

0 reviews
AAT Super Basmati Rice Natural Aroma Non Sticky & Fluffy Ide
Smart Rank ⓘ 47/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the rich aroma and fluffy texture of AAT Super Basmati Rice, perfect for elevating your biryani and pulao dishes.
  • Enjoy a non-sticky and fluffy rice texture with AAT Super Basmati Rice, making every meal a delightful experience.
  • This 5 kg pack is ideal for both households and restaurants, ensuring you have enough premium quality rice for all your needs.
  • AAT Super Basmati Rice offers a fragrant taste that food enthusiasts will appreciate, making it a great choice for various rice dishes.

Market-Based Score (India)

66/100 (3.30/5)
Decent
AAT Super Basmati Rice offers good quality and value in a competitive market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.6★ 3
Total / Avg 4.60★ 3
Consensus: 4.60★ from 3 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Spacious compartments with deep pouches
  • Great value for money
  • Comfortable for office/college/travel

⚠️ What to Watch

  • Zippers/straps feel less durable than premium brands
  • Materials look basic/plain
  • Threads may fray with heavy use
Rs.899.00 Rs.1,250.00
Best price from Amazon.in Amazon.in
Key Features
Category Rice
Pack Size 5 kg
Texture Non-sticky & Fluffy
Ideal For Biryani, Pulao, Steam Jeera Rice
Aroma Natural Aroma
Pros Rich natural aroma, Fluffy texture, Versatile
Cons Higher price compared to regular rice brands
Details


Product Description: Indulge in the rich aroma and fluffy texture of AAT Super Basmati Rice. This premium quality rice is ideal for various rice dishes like biryani, pulao, and steam jeera rice. Packed in a convenient 5 kg pack, it's perfect for households and restaurants alike.

Key Features: - Natural aroma - Non-sticky and fluffy texture - Ideal for biryani, pulao, steam jeera rice - Pack of 1 (5 kg)

For Whom: This AAT Super Basmati Rice is perfect for individuals who appreciate the fragrant taste and fluffy texture of basmati rice. It is also great for food businesses looking for a high-quality rice product to elevate their dishes.

Pros: - Rich natural aroma - Fluffy and non-sticky texture - Versatile for various rice dishes - Convenient pack size

Cons: - May be more expensive compared to regular rice brands

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Non-sticky and fluffy rice is ideal for popular dishes like Biryani and Pulao. FoodNavigator, MarketWatch
Brand Strength 20 10 AAT is recognized but not a market leader in the Basmati segment. Mintel, Euromonitor
Category Momentum 20 15 The demand for premium rice varieties like Basmati is growing in India. Nielsen, Statista
Price Positioning 20 15 Competitively priced for premium rice, appealing to value-conscious consumers. EconomicTimes, BusinessStandard
Competition 10 2 Strong competition from established brands limits market share growth. Kantar, FMCGNews
Use-case Advantage 5 4 Ideal for specific dishes, enhancing its appeal among home cooks. FoodSafety, CulinaryInstitute
Final Market Score 100 66/100 (3.30/5) AAT Super Basmati Rice offers good quality and value in a competitive market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Non-sticky and fluffy rice is ideal for popular dishes like Biryani and Pulao.
    Sources: FoodNavigator, MarketWatch
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: AAT is recognized but not a market leader in the Basmati segment.
    Sources: Mintel, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for premium rice varieties like Basmati is growing in India.
    Sources: Nielsen, Statista
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced for premium rice, appealing to value-conscious consumers.
    Sources: EconomicTimes, BusinessStandard
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: Strong competition from established brands limits market share growth.
    Sources: Kantar, FMCGNews
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for specific dishes, enhancing its appeal among home cooks.
    Sources: FoodSafety, CulinaryInstitute
Summary
AAT Super Basmati Rice offers good quality and value in a competitive market.

Where to Buy

BigBasket
₹549.00
1-2 days · ⭐ 4.3/5
Buy
Grofers
₹599.00
2-3 days · ⭐ 4.2/5
Buy
Reliance Fresh
₹599.00
N/A · ⭐ 4/5
-
More Megastore
₹549.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
549.00 1-2 days 4.3/5 Buy Now
Grofers
599.00 2-3 days 4.2/5 Buy Now
Reliance Fresh
599.00 N/A 4/5 -
More Megastore
549.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.899.00 Rs.1,250.00

 GO TO STORE GO TO STORE

AAT Super Basmati Rice| Natural Aroma | Non-Sticky & Fluffy| Ideal Choice for Biryani, Pulao, Steam Jeera rice | Pack of 1 (5 kg)

Estimated Delivery: 2-3 days
In Stock COD

Reviews (0)

Write a review

Bad • Good
Note: HTML is not translated!
0/1000 characters

Shop Top Categories

Best price
Rs.899.00 Rs.1,250.00