Pillsbury Soft Wheat Atta 5Kg

0 reviews
Smart Rank ⓘ 74/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy soft and fluffy rotis for up to 6 hours with Pillsbury Multigrain Wheat Atta
  • Made with 100% whole grains and 7 natural grains for a nutritious meal option
  • Convenient 5kg pack size ensures you have an ample supply for your family
  • Experience the goodness of multigrain atta at an affordable price of 386 INR

Market-Based Score (India)

66/100 (3.30/5)
Decent
Pillsbury Multigrain Wheat Atta offers a balanced mix of grains and competitive pricing in the Indian flour market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 4,980
Total / Avg 4.30★ 4,980
Consensus: 4.30★ from 4,980 total reviews
Rs.287.00 Rs.386.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Weight 5Kg
Ingredients 100% Wholegrain, 7 Natural Grains
Softness Duration Upto 6 hours
Nutritional Benefits High in fiber, vitamins, and minerals
Usage Ideal for rotis, parathas, and Indian breads
Target Audience Health-conscious individuals, all age groups
Pros Retains softness, aids in weight management
Cons Higher price, different taste and texture
Details
Pillsbury Multigrain Wheat Atta is a premium quality and healthy alternative to regular atta. It is made from 100% whole grains, ensuring maximum nutrition and fiber content for a balanced diet.

Key Features:
- Made from 7 natural grains for added health benefits
- Retains softness for up to 6 hours after cooking
- Rich in fiber, vitamins, and minerals
- Ideal for making rotis, parathas, and other Indian breads

For whom:
Ideal for health-conscious individuals looking for a nutritious alternative to regular atta. Suitable for all age groups, including kids, adults, and the elderly who want to maintain a healthy lifestyle.

Pros:
- High in fiber and essential nutrients
- Keeps rotis soft for longer periods
- Helps in weight management and digestion

Cons:
- Slightly higher priced compared to regular atta options
- May have a different taste and texture compared to traditional atta

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a good mix of 7 natural grains and promises softness for up to 6 hours. Retail Insights
Brand Strength 20 10 Pillsbury is a trusted brand in the Indian flour market. Euromonitor
Category Momentum 20 15 Growing demand for multigrain flours in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar multigrain flour products. Kantar
Competition 10 6 Facing strong competition from local and national brands offering similar products. MarketWatch
Use-case Advantage 5 5 Ideal for health-conscious consumers looking for wholegrain options. Grocery Times
Final Market Score 100 66/100 (3.30/5) Pillsbury Multigrain Wheat Atta offers a balanced mix of grains and competitive pricing in the Indian flour market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a good mix of 7 natural grains and promises softness for up to 6 hours.
    Sources: Retail Insights
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pillsbury is a trusted brand in the Indian flour market.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for multigrain flours in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar multigrain flour products.
    Sources: Kantar
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing strong competition from local and national brands offering similar products.
    Sources: MarketWatch
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Ideal for health-conscious consumers looking for wholegrain options.
    Sources: Grocery Times
Summary
Pillsbury Multigrain Wheat Atta offers a balanced mix of grains and competitive pricing in the Indian flour market.

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Price Comparison

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Rs.287.00 Rs.386.00

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Pillsbury Multigrain Wheat Atta | 100% Wholegrain Atta | Upto 6 hours of Softness| 7 Natural Grains | 5Kg

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.287.00 Rs.386.00