Urban Platter Soya Chaap Stick 800g

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Urban Platter Soya Chaap Stick 800g
Smart Rank ⓘ 72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a delicious meat alternative with Urban Platter SOYA Chaap, perfect for vegetarians and vegans seeking a protein-rich meal.
  • Conveniently canned for easy storage, this SOYA Chaap has a long shelf life, making it a reliable pantry staple for quick meals.
  • With a drained weight of 500g and chunks on a stick, this product is ideal for grilling or cooking in various recipes.
  • Rich in plant protein, Urban Platter SOYA Chaap is a versatile ingredient that enhances your dishes while supporting a healthy lifestyle.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Urban Platter SOYA Chaap offers a strong value proposition in the growing ready-to-eat market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 1,837
Total / Avg 4.10★ 1,837
Consensus: 4.10★ from 1,837 total reviews
Rs.290.00 Rs.325.00
Best price from Amazon.in Amazon.in
Key Features
Category Canned Food
Drained Weight 500g
Protein Rich in Plant Protein
Storage Canned for easy storage
Versatility Suitable for various recipes
Dietary Vegetarian and Vegan
Shelf Life Long shelf life
Convenience Easy to use
Details
Urban Platter SOYA Chaap in Brine is a delicious and convenient alternative to traditional meat chaap. Made from high-quality soy protein, this product is perfect for vegetarians and vegans looking for a tasty and protein-rich meal option.

Key Features:
- Canned for easy storage and long shelf life
- Chunks on a stick for easy grilling or cooking
- Drained weight of 500g
- Rich in plant protein
- Versatile ingredient for various recipes

For whom:
This product is suitable for vegetarians, vegans, and anyone looking to incorporate more plant-based protein into their diet. It is a good option for those who enjoy the taste and texture of chaap but prefer a meat-free alternative.

Pros:
- Convenient and easy to use
- High in protein
- Versatile for different types of dishes
- Long shelf life

Cons:
- May not have the same taste or texture as traditional meat chaap
- Some people may not enjoy the flavor of soy-based products

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High protein content and convenient packaging align well with health-conscious consumers. IDC, Euromonitor
Brand Strength 20 14 Urban Platter is recognized for quality and innovation in the plant-based market. BrandZ, Mint
Category Momentum 20 15 The ready-to-eat segment is growing rapidly in urban India due to convenience. Nielsen, Statista
Price Positioning 20 10 Pricing is competitive but may be perceived as premium compared to local brands. MarketWatch, EconomicTimes
Competition 10 3 Facing competition from established brands in the canned food segment. FMCGNews, RetailDive
Use-case Advantage 5 4 Ideal for quick meals but limited in versatility compared to fresh options. FoodNavigator, BusinessStandard
Final Market Score 100 66/100 (3.30/5) Urban Platter SOYA Chaap offers a strong value proposition in the growing ready-to-eat market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High protein content and convenient packaging align well with health-conscious consumers.
    Sources: IDC, Euromonitor
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Urban Platter is recognized for quality and innovation in the plant-based market.
    Sources: BrandZ, Mint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The ready-to-eat segment is growing rapidly in urban India due to convenience.
    Sources: Nielsen, Statista
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but may be perceived as premium compared to local brands.
    Sources: MarketWatch, EconomicTimes
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Facing competition from established brands in the canned food segment.
    Sources: FMCGNews, RetailDive
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for quick meals but limited in versatility compared to fresh options.
    Sources: FoodNavigator, BusinessStandard
Summary
Urban Platter SOYA Chaap offers a strong value proposition in the growing ready-to-eat market.

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Price Comparison

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Urban Platter SOYA Chaap in Brine, 800g (Canned | Chunks on Stick | Drained Weight - 500g, Rich in Plant Protein| Soy Chap)

Estimated Delivery: 2-3 days
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Rs.290.00 Rs.325.00