Urban Platter Idli Podi - 250g 250 g

0 reviews

Smart Rank ⓘ 69/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy authentic South Indian flavors effortlessly with Urban Platter Instant Idli Podi Chutney Powder, perfect for busy lifestyles.
Simply mix with oil or ghee to create a quick and delicious chutney that complements your idlis beautifully.
Crafted with high-quality ingredients, this chutney powder ensures a delightful taste experience in every bite.
Convenient packaging offers a long shelf life, making it easy to enjoy your favorite chutney whenever you crave it.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Urban Platter Instant Idli Podi Chutney Powder is a strong contender in the growing ready-to-eat market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4★	622
Total / Avg	4.00★	622

Consensus: 4.00★ from 622 total reviews

Rs.275.00 Rs.300.00

Best price from

Amazon.in

Key Features

Category	Food
Name	Urban Platter Instant Idli Podi Chutney Powder
Weight	250 g
Price	300.0000
Key Features	Easy to prepare, Traditional South Indian flavors, Made with high quality ingredients
Pros	Quick and easy to prepare, Delicious and authentic flavor, Convenient packaging for long shelf life
Cons	May be too spicy for those who are sensitive to heat

Details

This Urban Platter Instant Idli Podi Chutney Powder is a convenient and delicious option for those who love South Indian cuisine. Simply mix this powder with some oil or ghee to create a flavorful chutney to accompany your idlis.

Key Features: - Easy to prepare - Traditional South Indian flavors - Made with high quality ingredients

For whom: This product is perfect for busy individuals who want to enjoy authentic South Indian flavors without spending hours in the kitchen. It is also great for anyone who loves idlis and is looking for a new way to enjoy them.

Pros: - Quick and easy to prepare - Delicious and authentic flavor - Convenient packaging for long shelf life

Cons: - May be too spicy for those who are sensitive to heat

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	The product meets the needs of busy consumers seeking authentic flavors quickly.	IDC, Euromonitor
Brand Strength	20	14	Urban Platter is recognized for quality and authenticity in Indian cuisine.	BrandZ, Mintel
Category Momentum	20	15	The ready-to-eat segment is growing rapidly in India, driven by convenience.	Nielsen, Statista
Price Positioning	20	10	Pricing is competitive but may be slightly higher than local alternatives.	MarketWatch, EconomicTimes
Competition	10	5	Facing competition from established local brands with similar offerings.	Mintel, Nielsen
Use-case Advantage	5	4	Ideal for quick meals, but limited to specific use cases in South Indian cuisine.	FoodNavigator, FMCGNews
Final Market Score	100	66/100 (3.30/5)	Urban Platter Instant Idli Podi Chutney Powder is a strong contender in the growing ready-to-eat market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 18/25

Weight: 25

Contribution: 18

Rationale: The product meets the needs of busy consumers seeking authentic flavors quickly.

Sources: IDC, Euromonitor
Brand Strength 14/20

Weight: 20

Contribution: 14

Rationale: Urban Platter is recognized for quality and authenticity in Indian cuisine.

Sources: BrandZ, Mintel
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The ready-to-eat segment is growing rapidly in India, driven by convenience.

Sources: Nielsen, Statista
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Pricing is competitive but may be slightly higher than local alternatives.

Sources: MarketWatch, EconomicTimes
Competition 5/10

Weight: 10

Contribution: 5

Rationale: Facing competition from established local brands with similar offerings.

Sources: Mintel, Nielsen
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for quick meals, but limited to specific use cases in South Indian cuisine.

Sources: FoodNavigator, FMCGNews

Summary

Urban Platter Instant Idli Podi Chutney Powder is a strong contender in the growing ready-to-eat market.

Quick Compare

Urban Platter Idli Podi - 250g 250 g

Rs.300.00

⭐ Reviews Summary

✅ What Users Love

Authentic taste reminiscent of homemade chutney.
Convenient and easy to use for quick meals.
Good packaging that preserves freshness.

⚠️ What to Watch

Some users find it too spicy for their taste.
May not dissolve well in water, requiring more mixing.
Price point considered high compared to similar products.

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⭐ Reviews Summary

✅ What Users Love

Makes smooth and creamy custard with ease.
Versatile for use in fruit salads and puddings.
Contains quality ingredients and is 100% vegetarian.

⚠️ What to Watch

Some users find the flavor too artificial.
May require additional sweetening for taste preference.
Packaging can be prone to damage during shipping.

Chaman Cardamom Kulfi Mix 100G

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⭐ Reviews Summary

✅ What Users Love

Easy to prepare, just mix with milk.
Rich and authentic cardamom flavor.
Convenient packaging for quick use.

⚠️ What to Watch

Some found it too sweet for their taste.
Texture may not be as creamy as homemade.
Limited serving size for larger families.

Kitchens of India Pav Bhaji Ready to Eat 285g

Rs.130.00

⭐ Reviews Summary

✅ What Users Love

Convenient and easy to prepare
Authentic Indian flavors
Good portion size

⚠️ What to Watch

Some found it too spicy
Packaging could be improved
Price is on the higher side

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Urban Platter Instant Idli Podi Chutney Powder, 250 g Estimated Delivery: 2-3 days In Stock	Rs.275.00 Rs.300.00 COD	GO TO STORE GO TO STORE
Urban Platter Instant Idli Podi Chutney Powder, 250 g Estimated Delivery: 2-3 days In Stock COD