Sunrise Instant Coffee Powder by Nescafe Strong Taste for th

0 reviews

Smart Rank ⓘ 82/100

Based on Market Score (79/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Kickstart your day with the bold and invigorating flavor of Sunrise Instant Coffee Powder, perfect for coffee lovers seeking a strong taste.
Enjoy the convenience of instant coffee that easily mixes with hot water, making it ideal for busy mornings or quick caffeine fixes.
The unique coffee chicory mix offers a delicious blend, catering to those who appreciate a rich and intense coffee experience.
Packaged in a handy 45g jar, this coffee is easy to store and carry, ensuring you can enjoy your favorite brew wherever you go.

Market-Based Score (India)

79/100 (3.95/5)

Good value

Nescafe Sunrise Instant Coffee Powder is a strong contender in the growing Indian coffee market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	852
Total / Avg	4.40★	852

Consensus: 4.40★ from 852 total reviews

Rs.180.00 Rs.0.00

Best price from

Amazon.in

Key Features

Category	Instant Coffee
Flavor	Strong
Mix	Coffee Chicory-Mix
Weight	45g
Convenience	Easy to prepare
Storage	Portable jar
Pros	Bold flavor, Convenient
Cons	Strong taste, Acquired taste

Details

This Sunrise Instant Coffee Powder by Nescafe is the perfect way to kickstart your day with a strong and invigorating cup of coffee. Whether you need a pick-me-up in the morning or a mid-afternoon boost, this coffee will not disappoint.

Key Features: - Strong taste for those who prefer a bold coffee flavor - Convenient instant coffee powder that can be easily mixed with hot water - Coffee chicory mix for a unique and delicious blend - Comes in a handy 45g jar that is easy to store and carry

For whom: This Sunrise Instant Coffee Powder is perfect for coffee lovers who appreciate a strong and rich flavor in their cup of joe. It is also ideal for those who are always on-the-go and want a quick and convenient caffeine fix.

Pros: - Bold and intense coffee flavor - Easy to prepare and convenient to use - Comes in a portable jar for on-the-go enjoyment Cons: - May be too strong for those who prefer a milder coffee taste - Some may find the chicory blend to be an acquired taste

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers a strong taste and chicory mix, appealing to Indian consumers' preferences.	Euromonitor, MarketResearch
Brand Strength	20	18	Nescafe is a well-established brand in India, known for quality and reliability in coffee products.	BrandZ, Kantar
Category Momentum	20	15	The coffee category is growing rapidly in India, driven by increasing consumer demand for instant coffee.	Nielsen, Mintel
Price Positioning	20	14	Priced competitively within the instant coffee segment, making it accessible to a wide audience.	Statista, Economic Times
Competition	10	8	Strong competition exists, but Nescafe maintains a leading position in the instant coffee market.	IDC, Canalys
Use-case Advantage	5	4	Ideal for quick preparation, catering to busy lifestyles of urban consumers.	FMCG News, Business Standard
Final Market Score	100	79/100 (3.95/5)	Nescafe Sunrise Instant Coffee Powder is a strong contender in the growing Indian coffee market.

Market-Based Score

79/100 (3.95/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The product offers a strong taste and chicory mix, appealing to Indian consumers' preferences.

Sources: Euromonitor, MarketResearch
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Nescafe is a well-established brand in India, known for quality and reliability in coffee products.

Sources: BrandZ, Kantar
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The coffee category is growing rapidly in India, driven by increasing consumer demand for instant coffee.

Sources: Nielsen, Mintel
Price Positioning 14/20

Weight: 20

Contribution: 14

Rationale: Priced competitively within the instant coffee segment, making it accessible to a wide audience.

Sources: Statista, Economic Times
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Strong competition exists, but Nescafe maintains a leading position in the instant coffee market.

Sources: IDC, Canalys
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for quick preparation, catering to busy lifestyles of urban consumers.

Sources: FMCG News, Business Standard

Summary

Nescafe Sunrise Instant Coffee Powder is a strong contender in the growing Indian coffee market.

Quick Compare

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Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Sunrise Instant Coffee Powder by Nescafe \| Strong Taste for the perfect start to your day \| Coffee Chicory-Mix \| 45g Jar Estimated Delivery: 2-3 days In Stock	Rs.180.00 Rs.0.00 COD	GO TO STORE GO TO STORE
Sunrise Instant Coffee Powder by Nescafe \| Strong Taste for the perfect start to your day \| Coffee Chicory-Mix \| 45g Jar Estimated Delivery: 2-3 days In Stock COD