Lavazza Qualita Rossa Ground Coffee Powder 250g Can

0 reviews
Smart Rank ⓘ 74/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a rich, full-bodied flavor with Lavazza Qualita Rossa, crafted from premium Arabica and Robusta beans for a delightful coffee experience.
  • This medium roast coffee offers a balanced flavor profile with a hint of chocolate, perfect for a strong morning boost or midday pick-me-up.
  • The fine grind is ideal for espresso machines, making it versatile for various coffee makers and ensuring a perfect brew every time.
  • Experience the intense aroma that fills your space, enhancing your coffee ritual with every cup of Lavazza Qualita Rossa Ground Coffee.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Lavazza Qualita Rossa offers a strong market position with quality and brand recognition.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 847
Total / Avg 4.40★ 847
Consensus: 4.40★ from 847 total reviews
Rs.850.00 Rs.1,200.00
Best price from Amazon.in Amazon.in
Key Features
Category Coffee
Weight 250g
Roast Medium
Grind Fine
Flavor Rich, full-bodied with a hint of chocolate
Aroma Intense
Pros Versatile for various coffee makers
Cons Flavor may be too intense for some
Details
Lavazza Qualita Rossa Ground Coffee Powder is a premium blend of Arabica and Robusta beans from South America and Africa, resulting in a rich, full-bodied flavor with a hint of chocolate.

Key Features: - Medium roast - Fine grind for espresso machines - Balanced flavor profile - Intense aroma

For whom: This coffee is perfect for those who enjoy a strong, bold cup of coffee to kickstart their mornings or for a midday pick-me-up.

Pros: - Rich and full-bodied flavor - Versatile for use in various coffee makers - Well-balanced with a hint of sweetness - Intense aroma that fills the room

Cons: - Some may find the flavor too intense for their liking - Not suitable for those who prefer lighter roast coffees.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The blend of Arabica and Robusta offers a rich flavor, appealing to coffee lovers. Consumer Reports, Coffee Review
Brand Strength 20 16 Lavazza is a well-recognized brand known for quality coffee in the Indian market. BrandZ, Mintel
Category Momentum 20 15 Coffee consumption is steadily increasing in India, driving category growth. Nielsen, Statista
Price Positioning 20 10 Competitively priced within the premium coffee segment, attracting discerning buyers. MarketWatch, Economic Times
Competition 10 3 Faces strong competition from local and international coffee brands in India. IBEF, Business Standard
Use-case Advantage 5 4 Ideal for home brewing, catering to the growing trend of coffee at home. Euromonitor, FMCG News
Final Market Score 100 66/100 (3.30/5) Lavazza Qualita Rossa offers a strong market position with quality and brand recognition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The blend of Arabica and Robusta offers a rich flavor, appealing to coffee lovers.
    Sources: Consumer Reports, Coffee Review
  • Brand Strength 16/20
    Weight: 20
    Contribution: 16
    Rationale: Lavazza is a well-recognized brand known for quality coffee in the Indian market.
    Sources: BrandZ, Mintel
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Coffee consumption is steadily increasing in India, driving category growth.
    Sources: Nielsen, Statista
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced within the premium coffee segment, attracting discerning buyers.
    Sources: MarketWatch, Economic Times
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Faces strong competition from local and international coffee brands in India.
    Sources: IBEF, Business Standard
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for home brewing, catering to the growing trend of coffee at home.
    Sources: Euromonitor, FMCG News
Summary
Lavazza Qualita Rossa offers a strong market position with quality and brand recognition.

Where to Buy

Amazon India
₹450.00
2-3 days · ⭐ 4.5/5
Buy
Flipkart
₹499.00
3-5 days · ⭐ 4.3/5
Buy
Reliance Fresh
₹475.00
N/A · ⭐ 4/5
-
Big Bazaar
₹480.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
450.00 2-3 days 4.5/5 Buy Now
Flipkart
499.00 3-5 days 4.3/5 Buy Now
Reliance Fresh
475.00 N/A 4/5 -
Big Bazaar
480.00 N/A 4.2/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.850.00 Rs.1,200.00

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Lavazza Qualita Rossa Ground Coffee Powder, 250g Can

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Best price
Rs.850.00 Rs.1,200.00