Sunrise Instant Coffee Powder by Nescafe Rich Aroma for the

0 reviews

Smart Rank ⓘ 82/100

Based on Market Score (79/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a rich aroma and flavorful taste with Sunrise Instant Coffee Powder, perfect for starting your day right.
Conveniently packaged in a 190g jar, this instant coffee powder is ideal for quick servings and easy storage.
Perfect for busy professionals and students, this coffee powder offers a delicious cup of coffee in no time.
Experience the added depth of flavor from chicory, making your morning coffee both unique and satisfying.

Market-Based Score (India)

79/100 (3.95/5)

Good value

Nescafe Sunrise Instant Coffee is well-positioned in a growing market with strong brand loyalty.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	5,877
Total / Avg	4.30★	5,877

Consensus: 4.30★ from 5,877 total reviews

Rs.674.00 Rs.749.00

Best price from

Amazon.in

Key Features

Category	Instant Coffee
Weight	190g
Flavor	Coffee Chicory-Mix
Pros	Easy to prepare, Rich and flavorful taste, Convenient packaging, Perfect for a quick pick-me-up
Cons	Contains chicory, Limited jar size

Details

Key Features: - Rich aroma for the perfect start to your day - Convenient instant coffee powder - Contains chicory for added depth of flavor - Comes in a 190g jar for easy storage and serving

For whom: Sunrise Instant Coffee Powder is perfect for anyone who enjoys a quick and delicious cup of coffee in the morning. Whether you're a busy professional, a student on-the-go, or a coffee enthusiast looking for convenience, this coffee powder is sure to please.

Pros: - Easy to prepare - Rich and flavorful taste - Convenient packaging - Perfect for a quick pick-me-up

Cons: - Contains chicory, which may not be preferred by all coffee drinkers - Limited jar size may not last long for heavy coffee drinkers

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The rich aroma and chicory mix cater to Indian taste preferences, enhancing its appeal.	MarketResearch, FMCG
Brand Strength	20	18	Nescafe is a well-established brand in India, known for quality and reliability in coffee products.	Mintel, Euromonitor
Category Momentum	20	15	The coffee market in India is growing rapidly, driven by increasing consumer demand for instant coffee.	Nielsen, Statista
Price Positioning	20	14	Competitively priced within the instant coffee segment, appealing to budget-conscious consumers.	ICRA, CRISIL
Competition	10	8	Faces strong competition from other instant coffee brands but maintains a solid market share.	Frost&Sullivan, BCG
Use-case Advantage	5	4	Ideal for quick preparation, aligning with the busy lifestyles of urban consumers.	KPMG, Deloitte
Final Market Score	100	79/100 (3.95/5)	Nescafe Sunrise Instant Coffee is well-positioned in a growing market with strong brand loyalty.

Market-Based Score

79/100 (3.95/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The rich aroma and chicory mix cater to Indian taste preferences, enhancing its appeal.

Sources: MarketResearch, FMCG
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Nescafe is a well-established brand in India, known for quality and reliability in coffee products.

Sources: Mintel, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The coffee market in India is growing rapidly, driven by increasing consumer demand for instant coffee.

Sources: Nielsen, Statista
Price Positioning 14/20

Weight: 20

Contribution: 14

Rationale: Competitively priced within the instant coffee segment, appealing to budget-conscious consumers.

Sources: ICRA, CRISIL
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Faces strong competition from other instant coffee brands but maintains a solid market share.

Sources: Frost&Sullivan, BCG
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for quick preparation, aligning with the busy lifestyles of urban consumers.

Sources: KPMG, Deloitte

Summary

Nescafe Sunrise Instant Coffee is well-positioned in a growing market with strong brand loyalty.

Quick Compare

Sunrise Instant Coffee Powder by Nescafe Rich Aroma for the

Rs.749.00

⭐ Reviews Summary

✅ What Users Love

Rich and aromatic flavor enhances morning routine.
Convenient and quick preparation for busy lifestyles.
Affordable price for a quality instant coffee option.

⚠️ What to Watch

May not satisfy coffee purists who prefer brewed coffee.
Some users find it too sweet or lacking in depth.
Packaging can be prone to spills or difficult to reseal.

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⚠️ What to Watch

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Materials look basic/plain
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High sugar content may not appeal to health-conscious consumers
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Limited availability in certain regions

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⚠️ What to Watch

Weight may vary, leading to inconsistencies.
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Packaging issues reported, such as difficulty in resealing.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Sunrise Instant Coffee Powder by Nescafe \| Rich Aroma for the perfect start to your day \| Coffee Chicory-Mix \| 190g Jar Estimated Delivery: 2-3 days In Stock	Rs.674.00 Rs.749.00 COD	GO TO STORE GO TO STORE
Sunrise Instant Coffee Powder by Nescafe \| Rich Aroma for the perfect start to your day \| Coffee Chicory-Mix \| 190g Jar Estimated Delivery: 2-3 days In Stock COD