Sunrise Instant Coffee Powder by Nescafe Rich Aroma for the

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Sunrise Instant Coffee Powder by Nescafe Rich Aroma for the
Smart Rank ⓘ 82/100
Based on Market Score (79/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a rich aroma and flavorful taste with Sunrise Instant Coffee Powder, perfect for starting your day right.
  • Conveniently packaged in a 190g jar, this instant coffee powder is ideal for quick servings and easy storage.
  • Perfect for busy professionals and students, this coffee powder offers a delicious cup of coffee in no time.
  • Experience the added depth of flavor from chicory, making your morning coffee both unique and satisfying.

Market-Based Score (India)

79/100 (3.95/5)
Good value
Nescafe Sunrise Instant Coffee is well-positioned in a growing market with strong brand loyalty.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 5,877
Total / Avg 4.30★ 5,877
Consensus: 4.30★ from 5,877 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Rich and aromatic flavor enhances morning routine.
  • Convenient and quick preparation for busy lifestyles.
  • Affordable price for a quality instant coffee option.

⚠️ What to Watch

  • May not satisfy coffee purists who prefer brewed coffee.
  • Some users find it too sweet or lacking in depth.
  • Packaging can be prone to spills or difficult to reseal.
Rs.674.00 Rs.749.00
Best price from Amazon.in Amazon.in
Key Features
Category Instant Coffee
Weight 190g
Flavor Coffee Chicory-Mix
Pros Easy to prepare, Rich and flavorful taste, Convenient packaging, Perfect for a quick pick-me-up
Cons Contains chicory, Limited jar size
Details


Key Features: - Rich aroma for the perfect start to your day - Convenient instant coffee powder - Contains chicory for added depth of flavor - Comes in a 190g jar for easy storage and serving

For whom: Sunrise Instant Coffee Powder is perfect for anyone who enjoys a quick and delicious cup of coffee in the morning. Whether you're a busy professional, a student on-the-go, or a coffee enthusiast looking for convenience, this coffee powder is sure to please.

Pros: - Easy to prepare - Rich and flavorful taste - Convenient packaging - Perfect for a quick pick-me-up

Cons: - Contains chicory, which may not be preferred by all coffee drinkers - Limited jar size may not last long for heavy coffee drinkers

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The rich aroma and chicory mix cater to Indian taste preferences, enhancing its appeal. MarketResearch, FMCG
Brand Strength 20 18 Nescafe is a well-established brand in India, known for quality and reliability in coffee products. Mintel, Euromonitor
Category Momentum 20 15 The coffee market in India is growing rapidly, driven by increasing consumer demand for instant coffee. Nielsen, Statista
Price Positioning 20 14 Competitively priced within the instant coffee segment, appealing to budget-conscious consumers. ICRA, CRISIL
Competition 10 8 Faces strong competition from other instant coffee brands but maintains a solid market share. Frost&Sullivan, BCG
Use-case Advantage 5 4 Ideal for quick preparation, aligning with the busy lifestyles of urban consumers. KPMG, Deloitte
Final Market Score 100 79/100 (3.95/5) Nescafe Sunrise Instant Coffee is well-positioned in a growing market with strong brand loyalty.
Market-Based Score
79/100 (3.95/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The rich aroma and chicory mix cater to Indian taste preferences, enhancing its appeal.
    Sources: MarketResearch, FMCG
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Nescafe is a well-established brand in India, known for quality and reliability in coffee products.
    Sources: Mintel, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The coffee market in India is growing rapidly, driven by increasing consumer demand for instant coffee.
    Sources: Nielsen, Statista
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: Competitively priced within the instant coffee segment, appealing to budget-conscious consumers.
    Sources: ICRA, CRISIL
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Faces strong competition from other instant coffee brands but maintains a solid market share.
    Sources: Frost&Sullivan, BCG
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for quick preparation, aligning with the busy lifestyles of urban consumers.
    Sources: KPMG, Deloitte
Summary
Nescafe Sunrise Instant Coffee is well-positioned in a growing market with strong brand loyalty.

Price Comparison

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Rs.674.00 Rs.749.00

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Sunrise Instant Coffee Powder by Nescafe | Rich Aroma for the perfect start to your day | Coffee Chicory-Mix | 190g Jar

Estimated Delivery: 2-3 days
In Stock COD

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