AAT Super Basmati Rice - Non-Sticky & Fluffy 1kg
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Experience the delightful natural aroma of AAT Super Basmati Rice, enhancing the flavor of your favorite dishes like Biryani and Pulao.
- Enjoy perfectly cooked rice with a non-sticky and fluffy texture, making meal preparation effortless and enjoyable for any occasion.
- Each 1kg pack of premium Super Basmati Rice features long grains, ensuring a visually appealing presentation on your dining table.
- Ideal for both home cooks and food enthusiasts, this rice brings authentic Basmati taste to your meals, impressing family and guests alike.
Market-Based Score (India)
66/100 (3.30/5)
Decent AAT Super Basmati Rice offers quality and versatility, making it a strong contender in the premium rice segment.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 0★ | 0 |
| Total / Avg | 0.00★ | 0 |
Consensus:
0.00★ from 0 total reviews
Rs.199.00 Rs.250.00
Best price from
Amazon.in
Amazon.in
Key Features
| Category | Rice |
|---|---|
| Weight | 1kg |
| Texture | Non-sticky & Fluffy |
| Aroma | Natural |
| Grain Length | Long |
| Usage | Biryani, Pulao, Steam Jeera rice |
| Quality | Premium |
| Pros | Excellent quality, Versatile usage |
| Cons | Packaging could be improved, Limited quantity |
Details
AAT Super Basmati Rice is known for its natural aroma, long grains, and excellent quality. It is carefully processed to ensure a non-sticky and fluffy texture when cooked, making it an ideal choice for various rice dishes such as Biryani, Pulao, and Steam Jeera rice.
This pack contains 1kg of premium quality Super Basmati Rice that is sure to enhance the flavor and fragrance of your favorite rice recipes.
Key Features: - Natural aroma - Non-sticky and fluffy texture - Long grains - Perfect for Biryani, Pulao, and Steam Jeera rice - Pack of 1 (1kg)
For whom: This AAT Super Basmati Rice is perfect for individuals who enjoy cooking and want to bring the authentic taste of Basmati rice dishes to their table. Whether you are a homemaker, chef, or food enthusiast, this rice will surely impress you with its quality and flavor.
Pros: - Excellent quality - Natural aroma - Non-sticky and fluffy texture - Versatile usage
Cons: - Packaging could be improved for better storage. - Limited quantity in one pack (1kg).
Overall, AAT Super Basmati Rice is a premium quality product that is perfect for enhancing the taste of your favorite rice dishes. Enjoy the natural aroma, long grains, and non-sticky texture of this Basmati rice with every meal.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Natural aroma and non-sticky texture align well with consumer preferences for premium rice. | Euromonitor, Canalys |
| Brand Strength | 20 | 10 | AAT is recognized but faces competition from established brands in the market. | Mintel, IDC |
| Category Momentum | 20 | 15 | Basmati rice is in high demand due to its premium quality and culinary versatility. | Nielsen, Statista |
| Price Positioning | 20 | 15 | Pricing is competitive for premium basmati, appealing to quality-conscious consumers. | MarketWatch, Nielsen |
| Competition | 10 | 2 | Strong competition from well-established brands limits market share growth. | Mintel, Euromonitor |
| Use-case Advantage | 5 | 4 | Ideal for popular dishes like Biryani and Pulao enhances its market appeal. | FoodNavigator, Statista |
| Final Market Score | 100 | 66/100 (3.30/5) | AAT Super Basmati Rice offers quality and versatility, making it a strong contender in the premium rice segment. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Natural aroma and non-sticky texture align well with consumer preferences for premium rice.Sources: Euromonitor, Canalys -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: AAT is recognized but faces competition from established brands in the market.Sources: Mintel, IDC -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Basmati rice is in high demand due to its premium quality and culinary versatility.Sources: Nielsen, Statista -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Pricing is competitive for premium basmati, appealing to quality-conscious consumers.Sources: MarketWatch, Nielsen -
Competition 2/10
Weight: 10Contribution: 2Rationale: Strong competition from well-established brands limits market share growth.Sources: Mintel, Euromonitor -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Ideal for popular dishes like Biryani and Pulao enhances its market appeal.Sources: FoodNavigator, Statista
Summary
AAT Super Basmati Rice offers quality and versatility, making it a strong contender in the premium rice segment.
Quick Compare
Rs.250.00
⭐ Reviews Summary
✅ What Users Love
- Spacious compartments with deep pouches
- Great value for money
- Comfortable for office/college/travel
⚠️ What to Watch
- Zippers/straps feel less durable than premium brands
- Materials look basic/plain
- Threads may fray with heavy use
Rs.250.00
⭐ Reviews Summary
✅ What Users Love
- Good quality rice
- Nice packaging
- Value for money
⚠️ What to Watch
- Some buyers received damaged packaging
- Few complaints about rice quality
- Price could be lower
Rs.2,500.00
⭐ Reviews Summary
✅ What Users Love
- Extra long grains that remain non-sticky and fluffy after cooking.
- Pleasant aroma enhances the overall dining experience.
- Suitable for both special occasions and daily meals.
⚠️ What to Watch
- Higher price point compared to regular rice options.
- Some users reported inconsistent grain quality in different batches.
- May require specific cooking techniques to achieve desired texture.
Rs.2,500.00
⭐ Reviews Summary
✅ What Users Love
- High quality and fragrant rice
- Good value for the quantity offered
- Consistently cooks well and has a nice texture
⚠️ What to Watch
- Some customers reported packaging issues
- Occasional presence of small stones or impurities
- Price fluctuations noted in different stores
Where to Buy
Price Comparison
| STORE NAME | DESCRIPTION | PRICE | |
|---|---|---|---|
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More Detail
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AAT Super Basmati Rice | Natural Aroma | Non-Sticky & Fluffy| Ideal Choice for Biryani, Pulao, Steam Jeera rice | Pack of 1 (1kg) Estimated Delivery: 2-3 days
In Stock
|
Rs.199.00 Rs.250.00 COD
|
GO TO STORE GO TO STORE |
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AAT Super Basmati Rice | Natural Aroma | Non-Sticky & Fluffy| Ideal Choice for Biryani, Pulao, Steam Jeera rice | Pack of 1 (1kg) Estimated Delivery: 2-3 days
In Stock
COD
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AI Q&A
What is the cooking time for AAT Super Basmati Rice?
I don't have that info.
How should I store the rice after opening the package?
After opening the package of AAT Super Basmati Rice, store it in an airtight container to maintain its quality and prevent moisture absorption. Keep the container in a cool, dry place away from direct sunlight. This will help preserve the natural aroma and fluffy texture of the rice.
Is this rice suitable for making sushi or other specific dishes?
AAT Super Basmati Rice is ideal for various rice dishes, including:
- Biryani
- Pulao
- Steam Jeera rice
However, it is not specifically mentioned if it is suitable for making sushi.
What is the best water-to-rice ratio for cooking this rice?
I don't have that info.
Are there any additives or preservatives in AAT Super Basmati Rice?
AAT Super Basmati Rice is known for its natural aroma and excellent quality. The product description does not mention any additives or preservatives. Key features include:
- Natural aroma
- Non-sticky and fluffy texture
- Long grains
- Ideal for Biryani, Pulao, and Steam Jeera rice
This rice is perfect for enhancing the flavor of your favorite dishes.
Can this rice be used in a rice cooker or pressure cooker?
AAT Super Basmati Rice is known for its non-sticky and fluffy texture when cooked, making it suitable for various rice dishes. While the product facts do not explicitly mention usage in rice cookers or pressure cookers, the characteristics suggest it can be used in these appliances. Key features include:
- Natural aroma
- Non-sticky and fluffy texture
- Long grains
- Ideal for Biryani, Pulao, and Steam Jeera rice
Overall, it is a versatile rice that should perform well in different cooking methods.
These answers are curated for this product.
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