AAT Super Basmati Rice - Non-Sticky & Fluffy 1kg

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AAT Super Basmati Rice - Non-Sticky & Fluffy 1kg
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the delightful natural aroma of AAT Super Basmati Rice, enhancing the flavor of your favorite dishes like Biryani and Pulao.
  • Enjoy perfectly cooked rice with a non-sticky and fluffy texture, making meal preparation effortless and enjoyable for any occasion.
  • Each 1kg pack of premium Super Basmati Rice features long grains, ensuring a visually appealing presentation on your dining table.
  • Ideal for both home cooks and food enthusiasts, this rice brings authentic Basmati taste to your meals, impressing family and guests alike.

Market-Based Score (India)

66/100 (3.30/5)
Decent
AAT Super Basmati Rice offers quality and versatility, making it a strong contender in the premium rice segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Spacious compartments with deep pouches
  • Great value for money
  • Comfortable for office/college/travel

⚠️ What to Watch

  • Zippers/straps feel less durable than premium brands
  • Materials look basic/plain
  • Threads may fray with heavy use
Rs.199.00 Rs.250.00
Best price from Amazon.in Amazon.in
Key Features
Category Rice
Weight 1kg
Texture Non-sticky & Fluffy
Aroma Natural
Grain Length Long
Usage Biryani, Pulao, Steam Jeera rice
Quality Premium
Pros Excellent quality, Versatile usage
Cons Packaging could be improved, Limited quantity
Details

AAT Super Basmati Rice is known for its natural aroma, long grains, and excellent quality. It is carefully processed to ensure a non-sticky and fluffy texture when cooked, making it an ideal choice for various rice dishes such as Biryani, Pulao, and Steam Jeera rice.
This pack contains 1kg of premium quality Super Basmati Rice that is sure to enhance the flavor and fragrance of your favorite rice recipes.
Key Features: - Natural aroma - Non-sticky and fluffy texture - Long grains - Perfect for Biryani, Pulao, and Steam Jeera rice - Pack of 1 (1kg)
For whom: This AAT Super Basmati Rice is perfect for individuals who enjoy cooking and want to bring the authentic taste of Basmati rice dishes to their table. Whether you are a homemaker, chef, or food enthusiast, this rice will surely impress you with its quality and flavor.
Pros: - Excellent quality - Natural aroma - Non-sticky and fluffy texture - Versatile usage
Cons: - Packaging could be improved for better storage. - Limited quantity in one pack (1kg).
Overall, AAT Super Basmati Rice is a premium quality product that is perfect for enhancing the taste of your favorite rice dishes. Enjoy the natural aroma, long grains, and non-sticky texture of this Basmati rice with every meal.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Natural aroma and non-sticky texture align well with consumer preferences for premium rice. Euromonitor, Canalys
Brand Strength 20 10 AAT is recognized but faces competition from established brands in the market. Mintel, IDC
Category Momentum 20 15 Basmati rice is in high demand due to its premium quality and culinary versatility. Nielsen, Statista
Price Positioning 20 15 Pricing is competitive for premium basmati, appealing to quality-conscious consumers. MarketWatch, Nielsen
Competition 10 2 Strong competition from well-established brands limits market share growth. Mintel, Euromonitor
Use-case Advantage 5 4 Ideal for popular dishes like Biryani and Pulao enhances its market appeal. FoodNavigator, Statista
Final Market Score 100 66/100 (3.30/5) AAT Super Basmati Rice offers quality and versatility, making it a strong contender in the premium rice segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Natural aroma and non-sticky texture align well with consumer preferences for premium rice.
    Sources: Euromonitor, Canalys
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: AAT is recognized but faces competition from established brands in the market.
    Sources: Mintel, IDC
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Basmati rice is in high demand due to its premium quality and culinary versatility.
    Sources: Nielsen, Statista
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive for premium basmati, appealing to quality-conscious consumers.
    Sources: MarketWatch, Nielsen
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: Strong competition from well-established brands limits market share growth.
    Sources: Mintel, Euromonitor
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for popular dishes like Biryani and Pulao enhances its market appeal.
    Sources: FoodNavigator, Statista
Summary
AAT Super Basmati Rice offers quality and versatility, making it a strong contender in the premium rice segment.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.199.00 Rs.250.00

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AAT Super Basmati Rice | Natural Aroma | Non-Sticky & Fluffy| Ideal Choice for Biryani, Pulao, Steam Jeera rice | Pack of 1 (1kg)

Estimated Delivery: 2-3 days
In Stock COD

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Rs.199.00 Rs.250.00