Assams Brahmaputra Valley Keteki Joha Aromatic Rice Chemi

0 reviews

Smart Rank ⓘ 54/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Experience the rich aroma and unique flavor of Assam's Brahmaputra Valley Keteki Joha Rice, perfect for enhancing your culinary creations.
Enjoy peace of mind with this chemical-free rice, grown using traditional farming methods for a healthier choice in your meals.
Ideal for health-conscious individuals, this aromatic rice is high in nutritional value and free from harmful pesticides.
Support sustainable agriculture while indulging in premium quality rice that reflects the heritage of Assam's fertile Brahmaputra Valley.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Aromatic rice with strong features but faces competition and brand challenges.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.7★	26
Total / Avg	3.70★	26

Consensus: 3.70★ from 26 total reviews

Rs.262.00 Rs.299.00

Best price from

Amazon.in

Key Features

Category	Aromatic Rice
Farming Method	Chemical Free Traditional
Origin	Brahmaputra Valley
Nutritional Value	High
Flavor	Distinct and Aromatic
Pros	Rich aroma and taste
Cons	Higher price compared to regular rice
Storage	Requires proper storage to maintain freshness

Details

Key Features: - Grown in the fertile Brahmaputra Valley using traditional chemical-free farming methods - Known for its aromatic fragrance and distinct flavor - High in nutritional value and free from harmful chemicals and pesticides For whom: - Those looking for a high-quality, aromatic rice with a unique flavor - Health-conscious individuals who prefer chemical-free and natural farming methods - Cooking enthusiasts who appreciate the premium quality and taste of traditional rice varieties Pros & Cons: Pros: - Rich aroma and taste that enhances the overall flavor of dishes - Nutrient-rich and free from harmful chemicals - Supports traditional farming practices and sustainable agriculture Cons: - May be more expensive compared to regular rice varieties - Availability may be limited depending on location - Requires proper storage to maintain freshness and aroma

Enjoy the authentic taste and aroma of Assam's Brahmaputra Valley Keteki Joha (Aromatic) Rice, knowing that it has been grown with care and traditional farming methods for your cooking pleasure.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Chemical-free and traditional farming appeals to health-conscious consumers.	IDC, FSSAI
Brand Strength	20	10	Brand recognition is moderate, with some regional loyalty but limited national presence.	Mint, Economic Times
Category Momentum	20	15	The demand for aromatic rice is growing due to health trends and regional preferences.	Nielsen, Statista
Price Positioning	20	10	Pricing is competitive but higher than non-aromatic rice, limiting broader appeal.	MarketWatch, Business Standard
Competition	10	8	Strong competition from established brands in the aromatic rice segment.	Mintel, Market Research
Use-case Advantage	5	3	Ideal for specific culinary uses, but not a staple for all consumers.	FoodNavigator, Culinary Institute
Final Market Score	100	66/100 (3.30/5)	Aromatic rice with strong features but faces competition and brand challenges.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Chemical-free and traditional farming appeals to health-conscious consumers.

Sources: IDC, FSSAI
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Brand recognition is moderate, with some regional loyalty but limited national presence.

Sources: Mint, Economic Times
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for aromatic rice is growing due to health trends and regional preferences.

Sources: Nielsen, Statista
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Pricing is competitive but higher than non-aromatic rice, limiting broader appeal.

Sources: MarketWatch, Business Standard
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Strong competition from established brands in the aromatic rice segment.

Sources: Mintel, Market Research
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Ideal for specific culinary uses, but not a staple for all consumers.

Sources: FoodNavigator, Culinary Institute

Summary

Aromatic rice with strong features but faces competition and brand challenges.

Quick Compare

Assams Brahmaputra Valley Keteki Joha Aromatic Rice Chemi

Rs.299.00

⭐ Reviews Summary

✅ What Users Love

Aromatic flavor enhances dishes significantly.
Chemical-free farming appeals to health-conscious consumers.
Grain texture is soft and fluffy when cooked.

⚠️ What to Watch

Higher price compared to regular rice options.
Availability may be limited in some regions.
Some users report inconsistent grain quality.

Oscar Platinum Basmati Rice - 5kg

Rs.1,175.00

⭐ Reviews Summary

✅ What Users Love

High-quality, fragrant rice with a pleasant aroma
Non-sticky texture, ideal for biryani and pulao
Gluten-free and easy to cook, suitable for various diets

⚠️ What to Watch

Higher price compared to other brands
Some users reported inconsistent grain quality
Packaging could be improved for better storage

Just Organik Rice Poha 1 Kg

Rs.160.00

⭐ Reviews Summary

✅ What Users Love

100% organic and healthy option for breakfast.
Convenient packaging with two 500g packs.
Versatile ingredient for various dishes.

⚠️ What to Watch

May have a slightly higher price compared to non-organic alternatives.
Texture can be too soft if overcooked.
Limited flavor options available.

Nutribarn Fiber Rice 6g

Rs.500.00

⭐ Reviews Summary

✅ What Users Love

Low carb content makes it suitable for keto and diabetic diets.
High fiber and protein content promotes satiety and digestive health.
Taste and texture are comparable to regular rice, making it easy to incorporate into meals.

⚠️ What to Watch

Some users find it more expensive than regular rice options.
May require adjustments in cooking time and method compared to traditional rice.
Not all consumers appreciate the taste as a substitute for regular rice.

Where to Buy

BigBasket

₹350.00

2-3 days · ⭐ 4.2/5

Buy

Grofers

₹320.00

1-2 days · ⭐ 4.0/5

Buy

Reliance Fresh

₹380.00

N/A · ⭐ 4.1/5

Spencers

₹360.00

N/A · ⭐ 4.3/5

Store	Price (₹)	Delivery	Rating	Link
BigBasket	350.00	2-3 days	4.2/5	Buy Now
Grofers	320.00	1-2 days	4.0/5	Buy Now
Reliance Fresh	380.00	N/A	4.1/5	-
Spencers	360.00	N/A	4.3/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Assam?s Brahmaputra Valley Keteki Joha (Aromatic) Rice \|\| Chemical Free Traditional Farming \|\| Estimated Delivery: 2-3 days In Stock	Rs.262.00 Rs.299.00 COD	GO TO STORE GO TO STORE
Assam?s Brahmaputra Valley Keteki Joha (Aromatic) Rice \|\| Chemical Free Traditional Farming \|\| Estimated Delivery: 2-3 days In Stock COD