921 Classic Red Label Extra Long Grain Biryani Rice 5 Kg

0 reviews

Smart Rank ⓘ 56/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy fluffy and separate grains with 921 Classic Red Label Extra Long Grain Biryani Rice, perfect for traditional biryani and other rice recipes.
Experience the rich aroma that enhances the flavor of your dishes, making every meal special with this premium quality rice.
Ideal for families and food businesses alike, this 5 kg pack ensures you have enough rice for special occasions or everyday meals.
The extra long grains provide an impressive presentation, elevating your biryani and rice dishes to a restaurant-quality experience.

Market-Based Score (India)

66/100 (3.30/5)

Decent

A solid choice for biryani lovers, but faces tough competition in the premium rice market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4★	35
Total / Avg	4.00★	35

Consensus: 4.00★ from 35 total reviews

Rs.694.00 Rs.800.00

Best price from

Amazon.in

Key Features

Category	Rice
Model	B085C6K2VF
Price	800.0000
Weight	5 Kg
Grain Length	Extra Long
Aroma	Aromatic
Ideal For	Biryani and Rice Dishes
Pack Size	Large

Details

- About Product: 921 Classic Red Label Extra Long Grain Biryani Rice is a premium quality rice known for its extra long grains and aromatic flavor. It is perfect for making traditional biryani dishes as well as other rice recipes.

- Key Features: This rice is carefully selected and processed to ensure the highest quality. It has a long grain length, which results in fluffy and separate grains when cooked. It also has a rich aroma that enhances the flavor of any dish it is used in.

- For whom: This rice is ideal for families who enjoy making biryani and other rice dishes at home. It is also a favorite among restaurants and caterers for its consistent quality and excellent taste.

- Pros: 1. Extra long grains give a beautiful presentation to biryani and other rice dishes. 2. Aromatic flavor enhances the taste of any dish it is used in. 3. Great for special occasions or everyday meals. 4. Comes in a large 5 kg pack, perfect for households or food businesses.

- Cons: 1. The large pack size may not be suitable for single individuals or small families. 2. Premium quality comes at a slightly higher price compared to regular rice brands.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Extra long grain rice is preferred for biryani, aligning well with consumer needs.	IDC, Canalys
Brand Strength	20	10	921 is recognized but not a market leader in the rice segment.	Nielsen, Euromonitor
Category Momentum	20	15	The demand for premium rice varieties is growing in urban India.	Nielsen, Mintel
Price Positioning	20	15	Pricing is competitive but slightly higher than average rice brands.	Mintel, MarketWatch
Competition	10	2	Strong competition from established brands in the premium segment.	MarketWatch, IDC
Use-case Advantage	5	4	Ideal for biryani, but limited to specific culinary uses.	Nielsen, Euromonitor
Final Market Score	100	66/100 (3.30/5)	A solid choice for biryani lovers, but faces tough competition in the premium rice market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Extra long grain rice is preferred for biryani, aligning well with consumer needs.

Sources: IDC, Canalys
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: 921 is recognized but not a market leader in the rice segment.

Sources: Nielsen, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for premium rice varieties is growing in urban India.

Sources: Nielsen, Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Pricing is competitive but slightly higher than average rice brands.

Sources: Mintel, MarketWatch
Competition 2/10

Weight: 10

Contribution: 2

Rationale: Strong competition from established brands in the premium segment.

Sources: MarketWatch, IDC
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for biryani, but limited to specific culinary uses.

Sources: Nielsen, Euromonitor

Summary

A solid choice for biryani lovers, but faces tough competition in the premium rice market.

Quick Compare

921 Classic Red Label Extra Long Grain Biryani Rice 5 Kg

Rs.800.00

⭐ Reviews Summary

✅ What Users Love

High quality and long grain texture enhances biryani dishes.
Consistent cooking results with good aroma and flavor.
Value for money with a generous 5 Kg packaging.

⚠️ What to Watch

Some users reported issues with packaging integrity.
Occasional presence of broken grains in the bag.
Long cooking time compared to other rice varieties.

Tenali Double Horse Soft Idly Ravva - 1kg Pack

Rs.195.00

⭐ Reviews Summary

✅ What Users Love

Produces soft and fluffy idlis consistently.
Convenient packaging with a 1kg pack of 3.
Good value for money compared to other brands.

⚠️ What to Watch

Some users reported a slightly coarse texture.
Occasional issues with packaging integrity.
Not suitable for those seeking gluten-free options.

Labanya Purple Rice 400

Rs.150.00

⭐ Reviews Summary

✅ What Users Love

High nutritional value and rich in antioxidants.
Unique flavor and appealing color enhance dishes.
Versatile for various recipes, including salads and desserts.

⚠️ What to Watch

Longer cooking time compared to white rice.
Higher price point than regular rice options.
Availability may be limited in some regions.

Aranyaka Kerala Rakthashali Red Rice BOILED 1Kg Diabetic

Rs.458.00

⭐ Reviews Summary

✅ What Users Love

Diabetic friendly and gluten-free, suitable for health-conscious consumers.
Rich in iron and considered a blood purifier, enhancing nutritional value.
Unpolished and small grain variety retains natural flavors and nutrients.

⚠️ What to Watch

Some users find the texture less appealing compared to polished rice.
Cooking time may be longer than expected for boiled rice.
Limited availability in some regions, making it hard to purchase.

Where to Buy

BigBasket

₹499.00

1-2 days · ⭐ 4.3/5

Buy

Amazon India

₹550.00

2-4 days · ⭐ 4.2/5

Buy

Reliance Fresh

₹520.00

N/A · ⭐ 4.1/5

More Megastore

₹499.00

N/A · ⭐ 4/5

Store	Price (₹)	Delivery	Rating	Link
BigBasket	499.00	1-2 days	4.3/5	Buy Now
Amazon India	550.00	2-4 days	4.2/5	Buy Now
Reliance Fresh	520.00	N/A	4.1/5	-
More Megastore	499.00	N/A	4/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	921 Classic Red Label Extra Long Grain Biryani Rice, 5 Kg Estimated Delivery: 2-3 days In Stock	Rs.694.00 Rs.800.00 COD	GO TO STORE GO TO STORE
921 Classic Red Label Extra Long Grain Biryani Rice, 5 Kg Estimated Delivery: 2-3 days In Stock COD

AI Q&A

What is the grain length of this rice?

The grain length of 921 Classic Red Label Extra Long Grain Biryani Rice is described as extra long, resulting in fluffy and separate grains when cooked.

Is this rice suitable for making other rice dishes besides biryani?

Yes, 921 Classic Red Label Extra Long Grain Biryani Rice is suitable for making other rice dishes besides biryani. It is known for its extra long grains and aromatic flavor, making it ideal for various rice recipes. The rice cooks fluffy and separate, enhancing the taste of any dish.

How does the aroma of this rice compare to other brands?

The aroma of 921 Classic Red Label Extra Long Grain Biryani Rice is rich and aromatic, enhancing the flavor of any dish. It is known for its premium quality and is specifically selected for its aromatic flavor, making it stand out compared to regular rice brands.

Can this rice be used for both special occasions and everyday meals?

Yes, 921 Classic Red Label Extra Long Grain Biryani Rice is great for both special occasions and everyday meals. Its extra long grains and aromatic flavor make it perfect for traditional biryani and other rice recipes. It is ideal for families and is favored by restaurants and caterers for its consistent quality and excellent taste.

What are the cooking instructions for achieving the best texture?

To achieve the best texture with 921 Classic Red Label Extra Long Grain Biryani Rice, follow these cooking instructions:

Rinse the rice thoroughly to remove excess starch.
Soak the rice in water for 30 minutes before cooking.
Use a water-to-rice ratio of 1.5:1 for fluffy grains.
Bring water to a boil, then add the soaked rice.
Cook on medium heat until water is absorbed, then reduce to low heat and cover for 10-15 minutes.
Fluff the rice gently with a fork before serving.

Is this rice suitable for small families or individuals?

This rice is not suitable for small families or individuals due to its large 5 kg pack size. It is designed for households or food businesses, making it ideal for those who enjoy making biryani and other rice dishes at home.

These answers are curated for this product.