Labanya Purple Rice 400

0 reviews
Labanya Purple Rice 400
Smart Rank ⓘ 58/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Rich in antioxidants and essential nutrients for health-conscious individuals seeking nutritious rice options.
  • Non-GMO, gluten-free, sustainably sourced from local farmers - perfect for eco-conscious consumers.
  • Adds a unique twist to dishes with its nutty flavor and vibrant purple color, ideal for home cooks and chefs.
  • Supports local farmers and sustainable agriculture practices, making it a socially responsible choice for consumers.

Market-Based Score (India)

66/100 (3.30/5)
Decent
AAU Select's Purple Rice (Labanya) offers a competitive option in the premium rice segment with its unique health benefits and taste.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 34
Total / Avg 4.40★ 34
Consensus: 4.40★ from 34 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High nutritional value and rich in antioxidants.
  • Unique flavor and appealing color enhance dishes.
  • Versatile for various recipes, including salads and desserts.

⚠️ What to Watch

  • Longer cooking time compared to white rice.
  • Higher price point than regular rice options.
  • Availability may be limited in some regions.
Rs.150.00 Rs.150.00
Best price from Amazon.in Amazon.in
Details
Purple Rice (Labanya) by AAU Select is a premium variety of rice that is known for its unique nutty flavor and vibrant purple color. It is organically grown and carefully harvested to ensure the highest quality product for consumers to enjoy.

Key Features: - Rich in antioxidants and essential nutrients - Non-GMO and gluten-free - Sustainably sourced from local farmers - Versatile ingredient for various culinary dishes

For whom: - Health-conscious individuals looking for nutritious and flavorful rice options - Home cooks and professional chefs wanting to elevate their dishes with a visually appealing ingredient

Pros: - Excellent source of manganese, magnesium, and fiber - Adds a unique twist to traditional rice-based dishes - Supports local farmers and sustainable agriculture practices

Cons: - Higher price point compared to regular white or brown rice - Limited availability in certain regions - May require longer cooking time compared to other rice varieties

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Purple rice gaining popularity for its health benefits and unique taste Livemint, NDTV
Brand Strength 20 10 AAU Select known for quality and innovation in rice products The Hindu, Economic Times
Category Momentum 20 15 Growing demand for specialty rice varieties in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to other premium rice brands Business Today, Financial Express
Competition 10 6 Facing competition from other premium rice brands offering similar products Outlook, The Tribune
Use-case Advantage 5 5 Labanya rice ideal for special occasions and health-conscious consumers India Today
Final Market Score 100 66/100 (3.30/5) AAU Select's Purple Rice (Labanya) offers a competitive option in the premium rice segment with its unique health benefits and taste.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Purple rice gaining popularity for its health benefits and unique taste
    Sources: Livemint, NDTV
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: AAU Select known for quality and innovation in rice products
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for specialty rice varieties in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to other premium rice brands
    Sources: Business Today, Financial Express
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other premium rice brands offering similar products
    Sources: Outlook, The Tribune
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Labanya rice ideal for special occasions and health-conscious consumers
    Sources: India Today
Summary
AAU Select's Purple Rice (Labanya) offers a competitive option in the premium rice segment with its unique health benefits and taste.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.150.00 Rs.150.00

 GO TO STORE GO TO STORE

Purple Rice (Labanya) by AAU Select (400)

Estimated Delivery: 2-3 days
In Stock COD

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Rs.150.00 Rs.150.00