921 Classic Red Label Extra Long Grain Biryani Rice 5 Kg

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921 Classic Red Label Extra Long Grain Biryani Rice 5 Kg
Smart Rank ⓘ 56/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy fluffy and separate grains with 921 Classic Red Label Extra Long Grain Biryani Rice, perfect for traditional biryani and other rice recipes.
  • Experience the rich aroma that enhances the flavor of your dishes, making every meal special with this premium quality rice.
  • Ideal for families and food businesses alike, this 5 kg pack ensures you have enough rice for special occasions or everyday meals.
  • The extra long grains provide an impressive presentation, elevating your biryani and rice dishes to a restaurant-quality experience.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A solid choice for biryani lovers, but faces tough competition in the premium rice market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 35
Total / Avg 4.00★ 35
Consensus: 4.00★ from 35 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High quality and long grain texture enhances biryani dishes.
  • Consistent cooking results with good aroma and flavor.
  • Value for money with a generous 5 Kg packaging.

⚠️ What to Watch

  • Some users reported issues with packaging integrity.
  • Occasional presence of broken grains in the bag.
  • Long cooking time compared to other rice varieties.
Rs.694.00 Rs.800.00
Best price from Amazon.in Amazon.in
Key Features
Category Rice
Model B085C6K2VF
Price 800.0000
Weight 5 Kg
Grain Length Extra Long
Aroma Aromatic
Ideal For Biryani and Rice Dishes
Pack Size Large
Details
- About Product: 921 Classic Red Label Extra Long Grain Biryani Rice is a premium quality rice known for its extra long grains and aromatic flavor. It is perfect for making traditional biryani dishes as well as other rice recipes.

- Key Features: This rice is carefully selected and processed to ensure the highest quality. It has a long grain length, which results in fluffy and separate grains when cooked. It also has a rich aroma that enhances the flavor of any dish it is used in.

- For whom: This rice is ideal for families who enjoy making biryani and other rice dishes at home. It is also a favorite among restaurants and caterers for its consistent quality and excellent taste.

- Pros: 1. Extra long grains give a beautiful presentation to biryani and other rice dishes. 2. Aromatic flavor enhances the taste of any dish it is used in. 3. Great for special occasions or everyday meals. 4. Comes in a large 5 kg pack, perfect for households or food businesses.

- Cons: 1. The large pack size may not be suitable for single individuals or small families. 2. Premium quality comes at a slightly higher price compared to regular rice brands.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Extra long grain rice is preferred for biryani, aligning well with consumer needs. IDC, Canalys
Brand Strength 20 10 921 is recognized but not a market leader in the rice segment. Nielsen, Euromonitor
Category Momentum 20 15 The demand for premium rice varieties is growing in urban India. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive but slightly higher than average rice brands. Mintel, MarketWatch
Competition 10 2 Strong competition from established brands in the premium segment. MarketWatch, IDC
Use-case Advantage 5 4 Ideal for biryani, but limited to specific culinary uses. Nielsen, Euromonitor
Final Market Score 100 66/100 (3.30/5) A solid choice for biryani lovers, but faces tough competition in the premium rice market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Extra long grain rice is preferred for biryani, aligning well with consumer needs.
    Sources: IDC, Canalys
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: 921 is recognized but not a market leader in the rice segment.
    Sources: Nielsen, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for premium rice varieties is growing in urban India.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive but slightly higher than average rice brands.
    Sources: Mintel, MarketWatch
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: Strong competition from established brands in the premium segment.
    Sources: MarketWatch, IDC
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for biryani, but limited to specific culinary uses.
    Sources: Nielsen, Euromonitor
Summary
A solid choice for biryani lovers, but faces tough competition in the premium rice market.

Price Comparison

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Rs.694.00 Rs.800.00

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921 Classic Red Label Extra Long Grain Biryani Rice, 5 Kg

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Rs.694.00 Rs.800.00