Khapli Wheat Flour 1kg - Fiber-Rich

0 reviews
Smart Rank ⓘ 65/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the nutty flavor of organic emmer wheat with The Better Flour Khapli Wheat Flour, perfect for health-conscious cooking.
  • Boost your fiber intake with this high dietary fiber flour, ideal for those seeking nutritious alternatives to traditional wheat flour.
  • Manage your blood sugar levels with this low glycemic index flour, suitable for a variety of recipes from chapatis to desserts.
  • Experience easy digestion and retain nutrients with the stoneground milling process of this versatile flour, great for gluten-sensitive diets.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A promising organic flour option with strong health benefits but faces brand competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 265
Total / Avg 4.00★ 265
Consensus: 4.00★ from 265 total reviews
Rs.238.00 Rs.280.00
Best price from Amazon.in Amazon.in
Key Features
Category Flour
Type Organic Emmer Wheat
Dietary Fiber High
Glycemic Index Low
Milling Process Stoneground
Usage Versatile (chapatis, rotis, cookies, cakes)
Price 280.0000
Details

The Better Flour Khapli Wheat Flour is made from organic emmer wheat, which is known for its nutty flavor and high nutritional content. This flour is high in dietary fiber, making it a great choice for those looking to increase their fiber intake. It has a low glycemic index, making it suitable for those looking to manage their blood sugar levels. The stoneground milling process ensures that the flour retains all its nutrients and flavor.
This flour is suitable for health-conscious individuals who are looking for a nutritious alternative to traditional wheat flour. It is also a great option for those with dietary restrictions, such as gluten intolerance or sensitivities. The Better Flour Khapli Wheat Flour can be used in a variety of recipes, from chapatis and rotis to cookies and cakes.
Pros: - Made from organic emmer wheat - High in dietary fiber - Low glycemic index - Easy to digest - Stoneground milling process retains nutrients and flavor

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High dietary fiber and low glycemic index align well with health trends. Healthline, Consumer Reports
Brand Strength 20 10 The brand is relatively new but gaining recognition in the organic segment. Brand Equity, Economic Times
Category Momentum 20 15 The demand for organic and health-focused flours is growing in India. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but slightly higher than conventional flours. MarketWatch, Statista
Competition 10 7 Faces competition from established brands in the organic flour market. IDC, FMCG News
Use-case Advantage 5 4 Ideal for health-conscious consumers seeking easy digestion options. FoodNavigator, Times of India
Final Market Score 100 66/100 (3.30/5) A promising organic flour option with strong health benefits but faces brand competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High dietary fiber and low glycemic index align well with health trends.
    Sources: Healthline, Consumer Reports
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: The brand is relatively new but gaining recognition in the organic segment.
    Sources: Brand Equity, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for organic and health-focused flours is growing in India.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly higher than conventional flours.
    Sources: MarketWatch, Statista
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Faces competition from established brands in the organic flour market.
    Sources: IDC, FMCG News
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for health-conscious consumers seeking easy digestion options.
    Sources: FoodNavigator, Times of India
Summary
A promising organic flour option with strong health benefits but faces brand competition.

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Price Comparison

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Amazon.in More Detail

Rs.238.00 Rs.280.00

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The Better Flour Khapli Wheat Flour 1kg ? Organic Emmer Wheat, High Dietary Fiber, Low Glycemic, Easy Digestion, Stoneground Atta

Estimated Delivery: 2-3 days
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Rs.238.00 Rs.280.00