Ancient Wheat 1kg
Smart Rank ⓘ
49/100
Based on Market Score (81/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Made from organic Khapli wheat, low in gluten, suitable for diabetics
- Stone-ground, unrefined for maximum nutrition, high in fiber & nutrients
- Ideal for health-conscious individuals seeking nutritious flour alternative
- Ancient grain with rich history, aids in weight loss, versatile for Indian breads
Market-Based Score (India)
81/100 (4.05/5)
Good value Strong market potential for Organic Khapli Wheat Flour in the Indian flour segment.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 0★ | 0 |
Total / Avg | 0.00★ | 0 |
Consensus:
0.00★ from 0 total reviews
Key Features
Category | Organic Khapli Wheat Flour |
---|---|
Weight | 1kg |
Gluten | Low |
Nutritional Benefits | High Fiber, Nutrient-Rich |
Chemical-Free | Yes |
Non-GMO | Yes |
Usage | Roti, Chapati, Bread |
Suitability | Diabetic-Friendly |
Details
Key Features: - Made from organic Khapli wheat, also known as Emmer wheat - Low in gluten and suitable for diabetics - Stone-ground and unrefined for maximum nutrition - High in fiber and nutrients - Chemical-free and non-GMO
For whom: This organic Khapli wheat flour is perfect for health-conscious individuals looking for a nutritious alternative to traditional wheat flour. It is especially suitable for those with diabetes or gluten sensitivity.
Pros: - Ancient grain with a rich history and excellent nutritional profile - Helps in weight loss due to high fiber content - Can be used to make a variety of Indian bread like roti and chapati - Non-GMO and free from harmful chemicals
Cons: - May have a slightly different taste and texture compared to regular wheat flour - Availability may be limited in certain regions
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | High fiber, low gluten, and diabetic-friendly attributes align well with health-conscious consumer trends. | Nielsen |
Brand Strength | 20 | 18 | Established brand with a focus on organic and traditional products. | Euromonitor |
Category Momentum | 20 | 15 | Growing demand for ancient grains in Indian market. | Mintel |
Price Positioning | 20 | 15 | Competitively priced compared to other organic flour brands in the market. | Kantar |
Competition | 10 | 10 | Facing moderate competition from other organic flour brands and traditional flour varieties. | IRI |
Use-case Advantage | 5 | 3 | Versatile usage for traditional Indian recipes and weight management diets. | GfK |
Final Market Score | 100 | 81/100 (4.05/5) | Strong market potential for Organic Khapli Wheat Flour in the Indian flour segment. |
Market-Based Score
81/100 (4.05/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: High fiber, low gluten, and diabetic-friendly attributes align well with health-conscious consumer trends.Sources: Nielsen -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Established brand with a focus on organic and traditional products.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for ancient grains in Indian market.Sources: Mintel -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Competitively priced compared to other organic flour brands in the market.Sources: Kantar -
Competition 10/10
Weight: 10Contribution: 10Rationale: Facing moderate competition from other organic flour brands and traditional flour varieties.Sources: IRI -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Versatile usage for traditional Indian recipes and weight management diets.Sources: GfK
Summary
Strong market potential for Organic Khapli Wheat Flour in the Indian flour segment.
Quick Compare

Rs.380.00
⭐ Reviews Summary
✅ What Users Love
- High nutritional value and rich in fiber
- Diabetic-friendly and low gluten content
- Versatile for various recipes like roti and bread
⚠️ What to Watch
- Higher price compared to regular wheat flour
- Texture may be coarse for some users
- Limited availability in certain regions

Rs.380.00
⭐ Reviews Summary
✅ What Users Love
- High quality and fine texture of flour
- Great for fasting and healthy diets
- Versatile for various recipes and easy to use
⚠️ What to Watch
- Higher price compared to regular rice flour
- Limited availability in some regions
- Some users find the taste different from regular flour

Rs.399.00
⭐ Reviews Summary
✅ What Users Love
- Gluten-free, suitable for those with gluten intolerance.
- Good texture and flavor for various recipes.
- High nutritional value, rich in protein and fiber.
⚠️ What to Watch
- Can be more expensive compared to regular flour.
- May require adjustments in cooking times or recipes.
- Some users report a gritty texture if not mixed properly.

Rs.399.00
⭐ Reviews Summary
✅ What Users Love
- High nutritional value and health benefits
- 100% organic and free from maida
- Versatile for various recipes and easy to use
⚠️ What to Watch
- Higher price compared to regular flours
- Texture may be different from traditional wheat flour
- Limited availability in some regions
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Organic Khapli Wheat Flour (Emmer Wheat Atta) ? 1kg | Ancient Grain, Low Gluten & Diabetic-Friendly | Stone-Ground, Unrefined Atta for Roti, Chapati, Bread & Weight Loss | High Fiber, Nutrient-Rich, Chemical-Free | Non-GMO, Traditional Indian Flour | Mill Estimated Delivery: 2-3 days
In Stock
|
Rs.289.00 Rs.380.00 COD
|
GO TO STORE GO TO STORE |
Organic Khapli Wheat Flour (Emmer Wheat Atta) ? 1kg | Ancient Grain, Low Gluten & Diabetic-Friendly | Stone-Ground, Unrefined Atta for Roti, Chapati, Bread & Weight Loss | High Fiber, Nutrient-Rich, Chemical-Free | Non-GMO, Traditional Indian Flour | Mill Estimated Delivery: 2-3 days
In Stock
COD
|