Floryo Whole Wheat Atta - High Fiber 5 KG
Smart Rank ⓘ
70/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- High fiber content for better digestion and overall health
- Stone ground for fine texture and superior taste
- Freshly milled after order for maximum freshness
- 0% Maida and no preservatives ensure purity and quality
Market-Based Score (India)
66/100 (3.30/5)
Decent Premium whole wheat atta with superior quality and health benefits catering to the growing health-conscious Indian market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.5★ | 317 |
Total / Avg | 4.50★ | 317 |
Consensus:
4.50★ from 317 total reviews
Key Features
Category | Whole Wheat Atta |
---|---|
Weight | 5 KG |
Texture | Fine |
Fiber | High |
Maida | 0% |
Preservatives | No |
Shelf Life | 45 Days |
Usage | Rotis, Parathas, Puris |
Details
About Product: Floryo 100% Whole Wheat Atta is made from superior MP Sharbati wheat grains that are freshly milled after order to ensure maximum freshness. It is stone ground to retain the natural nutrients and flavor of the wheat.
Key Features: This atta is high in fiber and has a fine texture, making it ideal for making soft and fluffy rotis. It contains 0% maida and is free from any preservatives, making it a healthy choice for your daily meals. With a shelf life of 45 days, you can enjoy fresh rotis every day.
For whom: This atta is perfect for health-conscious individuals who are looking for a nutritious and wholesome option for their daily meals. It is suitable for all age groups and can be used to make a variety of Indian breads like rotis, parathas, and puris.
Pros: - Made from superior MP Sharbati wheat for superior taste - Freshly milled after order for maximum freshness - High in fiber and fine texture - No maida or preservatives - Long shelf life of 45 days
Cons: - May be more expensive compared to regular atta options - Packaging may not be eco-friendly
Key Features: This atta is high in fiber and has a fine texture, making it ideal for making soft and fluffy rotis. It contains 0% maida and is free from any preservatives, making it a healthy choice for your daily meals. With a shelf life of 45 days, you can enjoy fresh rotis every day.
For whom: This atta is perfect for health-conscious individuals who are looking for a nutritious and wholesome option for their daily meals. It is suitable for all age groups and can be used to make a variety of Indian breads like rotis, parathas, and puris.
Pros: - Made from superior MP Sharbati wheat for superior taste - Freshly milled after order for maximum freshness - High in fiber and fine texture - No maida or preservatives - Long shelf life of 45 days
Cons: - May be more expensive compared to regular atta options - Packaging may not be eco-friendly
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | High fiber, stone ground, and no preservatives align with current health-conscious consumer trends. | Euromonitor |
Brand Strength | 20 | 10 | Established brand with a reputation for quality and purity. | Brand Equity |
Category Momentum | 20 | 15 | Growing demand for healthy and natural food products in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar premium whole wheat atta brands. | Retail360 |
Competition | 10 | 6 | Facing competition from other premium whole wheat atta brands in the market. | MarketWatch |
Use-case Advantage | 5 | 5 | Convenient 5 KG pack size suitable for family consumption. | Grocery Trends |
Final Market Score | 100 | 66/100 (3.30/5) | Premium whole wheat atta with superior quality and health benefits catering to the growing health-conscious Indian market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: High fiber, stone ground, and no preservatives align with current health-conscious consumer trends.Sources: Euromonitor -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand with a reputation for quality and purity.Sources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for healthy and natural food products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar premium whole wheat atta brands.Sources: Retail360 -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing competition from other premium whole wheat atta brands in the market.Sources: MarketWatch -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Convenient 5 KG pack size suitable for family consumption.Sources: Grocery Trends
Summary
Premium whole wheat atta with superior quality and health benefits catering to the growing health-conscious Indian market.
Quick Compare

Rs.419.00
⭐ Reviews Summary
✅ What Users Love
- High fiber content promotes healthy digestion.
- Fine texture makes it easy to work with for various recipes.
- Freshly milled and stone ground ensures superior quality.
⚠️ What to Watch
- Some users find it pricier compared to regular wheat flour.
- Short shelf life may lead to quick spoilage if not used promptly.
- Occasional complaints about inconsistent texture in batches.

Rs.400.00
⭐ Reviews Summary
✅ What Users Love
- High nutritional value and rich in protein.
- Versatile ingredient for various recipes.
- 100% natural and gluten-free.
⚠️ What to Watch
- Higher price compared to other seeds.
- Some users report a bitter taste.
- Packaging issues leading to spillage.

Rs.1,500.00
⭐ Reviews Summary
✅ What Users Love
- High quality rice grains
- Good taste and aroma
- Value for money
⚠️ What to Watch
- Packaging could be improved
- Some buyers received damaged bags
- Occasional inconsistencies in grain quality
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
---|---|---|---|
![]() |
Floryo 100% Whole Wheat Atta - (Superior MP Sharbati) | 5 KG Pack | Freshly Milled After Order | Stone Ground | High Fiber | Fine Texture | 0% Maida | No Preservatives | 45-Days Shelf Life Estimated Delivery: 2-3 days
In Stock
|
Rs.368.00 Rs.419.00 COD
|
GO TO STORE GO TO STORE |
Floryo 100% Whole Wheat Atta - (Superior MP Sharbati) | 5 KG Pack | Freshly Milled After Order | Stone Ground | High Fiber | Fine Texture | 0% Maida | No Preservatives | 45-Days Shelf Life Estimated Delivery: 2-3 days
In Stock
COD
|