Elvey Essentials Glo Body Wash with 2 Kojic Acid Glutathione Glycolic Acid Arbutin for Body Brightening Tan Removal Glow 200ml
Smart Rank ⓘ
62/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Effectively lightens dark spots and evens out skin tone
- Refreshing fragrance leaves skin feeling clean
- Suitable for all skin types, including sensitive skin
- Contains powerful brightening ingredients for a more even complexion
Market-Based Score (India)
66/100 (3.30/5)
Decent Elvey Essentials Glo Body Wash is well-positioned in the Indian market for brightening body wash gels.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.1★ | 119 |
Total / Avg | 4.10★ | 119 |
Consensus:
4.10★ from 119 total reviews
Key Features
Category | Body Wash |
---|---|
Key Ingredients | 2% Kojic Acid, Glutathione, Glycolic Acid, Arbutin |
Benefits | Brightening, Tan Removal, Healthy Glow |
Skin Type | All Skin Types |
Suitable For | Men and Women |
Volume | 200ml |
Price | 500.0000 |
Details
Elvey Essentials Glo Body Wash with 2 Kojic Acid Glutathione Glycolic Acid Arbutin for Body Brightening Tan Removal Glow 200ml
About Product: Elvey Essentials Glo Body Wash is a powerful body wash specifically formulated to brighten the skin, remove tan, and promote a healthy glow. It contains key ingredients such as 2% Kojic Acid, Glutathione, Glycolic Acid, and Arbutin, known for their skin brightening and rejuvenating properties.Key Features: - Contains 2% Kojic Acid, Glutathione, Glycolic Acid, and Arbutin - Helps in brightening the skin - Removes tan effectively - Promotes a healthy glow - Suitable for all skin types
For whom: Elvey Essentials Glo Body Wash is suitable for both men and women who are looking to brighten their skin, remove tan, and achieve a radiant glow. It is ideal for all skin types and can be used on the body.
Pros: - Contains potent ingredients for skin brightening - Effective in removing tan - Helps in achieving a healthy glow - Suitable for all skin types
Cons: - May not be suitable for individuals with sensitive skin - Results may vary for each individual
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Inclusion of Kojic Acid, Glutathione, Glycolic Acid, and Arbutin aligns with current consumer preferences for skin brightening products. | Euromonitor |
Brand Strength | 20 | 10 | Established brand with good reputation in skincare products. | Brandwatch |
Category Momentum | 20 | 15 | Growing demand for brightening body wash gels in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar brightening body wash gels in the market. | Retail360 |
Competition | 10 | 6 | Facing moderate competition from other brands offering similar brightening body wash gels. | GfK |
Use-case Advantage | 5 | 5 | Offers tan removal benefits, addressing a common consumer need in India. | Kantar |
Final Market Score | 100 | 66/100 (3.30/5) | Elvey Essentials Glo Body Wash is well-positioned in the Indian market for brightening body wash gels. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Inclusion of Kojic Acid, Glutathione, Glycolic Acid, and Arbutin aligns with current consumer preferences for skin brightening products.Sources: Euromonitor -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand with good reputation in skincare products.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for brightening body wash gels in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar brightening body wash gels in the market.Sources: Retail360 -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other brands offering similar brightening body wash gels.Sources: GfK -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Offers tan removal benefits, addressing a common consumer need in India.Sources: Kantar
Summary
Elvey Essentials Glo Body Wash is well-positioned in the Indian market for brightening body wash gels.
Quick Compare

Rs.500.00
⭐ Reviews Summary
✅ What Users Love
- Effective for body brightening
- Helps in tan removal
- Leaves skin with a glow
⚠️ What to Watch
- Strong scent may be overpowering for some
- May cause dryness for sensitive skin
- Expensive compared to other body wash options

Rs.595.00
⭐ Reviews Summary
✅ What Users Love
- Effective in clearing acne-prone skin
- Suitable for all body types
- Ideal for oily skin
⚠️ What to Watch
- Strong scent may be off-putting to some
- May cause dryness for some users
- Price point may be considered high

Rs.249.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting 48-hour odour protection
- Refreshing Frozen Pear and Cedarwood scent
- Effective Zinc Technology
⚠️ What to Watch
- Some users may find the scent too strong
- May leave white residue on dark clothing
- Can be pricey compared to other deodorants
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