Axe Black Deodorant Body Spray for Men 48H Odour Protection Odour Combatting Zinc Technology Frozen Pear and Cedarwood Scent 150ml
Smart Rank ⓘ
68/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy 48-hour odour protection with Zinc Technology for long-lasting freshness
- Stay refreshed with Frozen Pear and Cedarwood scent, perfect for on-the-go use
- Ideal for men seeking reliable and long-lasting deodorant spray
- Convenient 150ml size ensures you have odour protection wherever you go
Market-Based Score (India)
76/100 (3.80/5)
Good value Axe Black Deodorant offers a strong value proposition in the competitive Indian deodorant market.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4★ | 119 |
| Total / Avg | 4.00★ | 119 |
Consensus:
4.00★ from 119 total reviews
Rs.210.00 Rs.225.00
Best price from
Amazon.in
Amazon.in
Details
Axe Black Deodorant Body Spray for Men 48H Odour Protection Odour Combatting Zinc Technology Frozen Pear and Cedarwood Scent 150ml
Axe Black Deodorant Body Spray for Men is designed to provide 48 hours of odour protection, keeping you feeling fresh and confident all day long. The innovative Odour-Combatting Zinc Technology helps to eliminate bacteria that cause body odour, leaving you with a long-lasting clean scent.
Key Features: - Provides 48 hours of odour protection - Odour-Combatting Zinc Technology - Frozen Pear and Cedarwood Scent - 150ml size for convenient on-the-go use
For Whom: This deodorant body spray is specifically designed for men who want to stay fresh and confident throughout the day. The refreshing Frozen Pear and Cedarwood scent is perfect for those who prefer a clean and subtle fragrance.
Pros: - Long-lasting odour protection - Fresh and clean scent - Convenient size for travel - Easy to use spray bottle
Cons: - Scent may not be suitable for those sensitive to fragrances - Some users may prefer a stronger scent profile
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Offers long-lasting odour protection and unique scent. | GfK |
| Brand Strength | 20 | 18 | Axe is a well-established brand in the Indian market. | Brandwatch |
| Category Momentum | 20 | 15 | Deodorant market growing steadily in India. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products. | Euromonitor |
| Competition | 10 | 8 | Facing competition from both local and international brands. | AC Nielsen |
| Use-case Advantage | 5 | 5 | Catering to the need for long-lasting freshness. | Kantar |
| Final Market Score | 100 | 76/100 (3.80/5) | Axe Black Deodorant offers a strong value proposition in the competitive Indian deodorant market. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers long-lasting odour protection and unique scent.Sources: GfK -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Axe is a well-established brand in the Indian market.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Deodorant market growing steadily in India.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products.Sources: Euromonitor -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from both local and international brands.Sources: AC Nielsen -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Catering to the need for long-lasting freshness.Sources: Kantar
Summary
Axe Black Deodorant offers a strong value proposition in the competitive Indian deodorant market.
Quick Compare
Rs.249.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting 48-hour odour protection
- Refreshing Frozen Pear and Cedarwood scent
- Effective Zinc Technology
⚠️ What to Watch
- Some users may find the scent too strong
- May leave white residue on dark clothing
- Can be pricey compared to other deodorants
Rs.399.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting scent
- Effective at controlling body odor
- Refreshing fragrance
⚠️ What to Watch
- May leave white marks on clothing
- Some users found the scent too strong
- Packaging could be improved for durability
Rs.480.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance that stays throughout the day.
- Pleasant and fresh aroma that appeals to many users.
- Value for money with a pack of two at a reasonable price.
⚠️ What to Watch
- Some users find the scent too strong or overpowering.
- Occasional reports of skin irritation after use.
- Packaging issues, such as spray nozzle malfunctioning.
Rs.1,590.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Masculine scent
- Attractive packaging
⚠️ What to Watch
- Scent may be too strong for some
- Not suitable for sensitive skin
- Price is on the higher side
Where to Buy
Price Comparison
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