Easum Energy Boost - 400g 400 g
Smart Rank ⓘ
72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy a nutritious meal with Easum, a blend of Moong Dal and Rice, offering a balanced source of proteins and carbohydrates.
- Easum is quick and easy to prepare, making it perfect for busy individuals and families seeking a healthy meal in minutes.
- This vegetarian-friendly option is rich in essential nutrients, ensuring you get a wholesome meal without compromising on taste.
- Versatile and delicious, Easum can be enjoyed on its own or paired with your favorite dishes for a satisfying meal experience.
Market-Based Score (India)
66/100 (3.30/5)
Decent Easum offers a nutritious option but faces strong competition in the breakfast cereal market.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.3★ | 615 |
| Total / Avg | 4.30★ | 615 |
Consensus:
4.30★ from 615 total reviews
Rs.360.00 Rs.0.00
Best price from
Amazon.in
Amazon.in
Key Features
| Category | Food |
|---|---|
| Description | Moong Dal and Rice combination |
| Nutritional Benefits | Balanced mix of proteins and carbohydrates |
| Cooking Time | Ready in minutes |
| Dietary Suitability | Vegetarian |
| Key Ingredients | High quality Moong Dal and Rice |
| Target Audience | Busy individuals, students, families |
| Pros | Good source of protein and carbohydrates |
| Cons | Not suitable for legume or grain allergies |
Details
Easum is a delicious and nutritious combination of Moong Dal and Rice, providing a balanced mix of proteins and carbohydrates.
Key Features: - Made with high quality ingredients - Easy to cook and ready in minutes - Suitable for vegetarians - Rich in essential nutrients
For whom: Easum is suitable for anyone looking for a convenient and healthy meal option. It is perfect for busy individuals, students, and families looking for a quick and nutritious meal.
Pros: - Provides a good source of protein and carbohydrates - Easy to prepare - Versatile, can be enjoyed alone or paired with other dishes - Great taste and texture
Cons: - May not be suitable for those with allergies to legumes or grains - Some may find the portion size to be too small
Key Features: - Made with high quality ingredients - Easy to cook and ready in minutes - Suitable for vegetarians - Rich in essential nutrients
For whom: Easum is suitable for anyone looking for a convenient and healthy meal option. It is perfect for busy individuals, students, and families looking for a quick and nutritious meal.
Pros: - Provides a good source of protein and carbohydrates - Easy to prepare - Versatile, can be enjoyed alone or paired with other dishes - Great taste and texture
Cons: - May not be suitable for those with allergies to legumes or grains - Some may find the portion size to be too small
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | The product offers a nutritious blend of moong dal and rice, appealing to health-conscious consumers. | IDC, Euromonitor |
| Brand Strength | 20 | 10 | Easum is a relatively new brand with limited recognition in the market. | BrandZ, Nielsen |
| Category Momentum | 20 | 15 | Breakfast cereals are gaining popularity in India due to health trends. | Nielsen, Mintel |
| Price Positioning | 20 | 15 | Competitively priced for the breakfast cereal segment, attracting budget-conscious buyers. | Canalys, Nielsen |
| Competition | 10 | 3 | The market is crowded with established brands, making it challenging for Easum. | Nielsen, BrandZ |
| Use-case Advantage | 5 | 3 | Convenient for quick meals, but faces competition from instant options. | Mintel, Euromonitor |
| Final Market Score | 100 | 66/100 (3.30/5) | Easum offers a nutritious option but faces strong competition in the breakfast cereal market. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The product offers a nutritious blend of moong dal and rice, appealing to health-conscious consumers.Sources: IDC, Euromonitor -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Easum is a relatively new brand with limited recognition in the market.Sources: BrandZ, Nielsen -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Breakfast cereals are gaining popularity in India due to health trends.Sources: Nielsen, Mintel -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Competitively priced for the breakfast cereal segment, attracting budget-conscious buyers.Sources: Canalys, Nielsen -
Competition 3/10
Weight: 10Contribution: 3Rationale: The market is crowded with established brands, making it challenging for Easum.Sources: Nielsen, BrandZ -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Convenient for quick meals, but faces competition from instant options.Sources: Mintel, Euromonitor
Summary
Easum offers a nutritious option but faces strong competition in the breakfast cereal market.
Quick Compare
Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- Convenient and easy to prepare.
- Good taste and flavor.
- Healthy and nutritious option.
⚠️ What to Watch
- Packaging could be improved for freshness.
- Some users found it too salty.
- Price may be considered high for the quantity.
Rs.1,699.00
⭐ Reviews Summary
✅ What Users Love
- High in fiber and nutritious
- Versatile for various breakfast options
- Low in sugar and fat
⚠️ What to Watch
- Can be bland without added toppings
- Some find the texture too dry
- Not suitable for those with gluten intolerance
Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- Nutritious blend of millets and fruits
- Convenient and quick preparation
- No preservatives and mildly sweetened with natural date powder
⚠️ What to Watch
- Some find the taste too mild or bland
- Higher price point compared to similar products
- Packaging may not be resealable or sturdy
Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- Rich in protein and fiber, promoting a healthy diet.
- Delicious chocolate almond flavor that appeals to many.
- Convenient ready-to-eat option for breakfast and snacks.
⚠️ What to Watch
- Some users find it overly sweet for their taste.
- Packaging may not be resealable, affecting freshness.
- Price point considered high compared to similar products.
Where to Buy
Price Comparison
| STORE NAME | DESCRIPTION | PRICE | |
|---|---|---|---|
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More Detail
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Easum (Moong Dal + Rice) - 400 g Estimated Delivery: 2-3 days
In Stock
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Rs.360.00 Rs.0.00 COD
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Easum (Moong Dal + Rice) - 400 g Estimated Delivery: 2-3 days
In Stock
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