Dixit Masale Bhat Mix - No Preservatives - 200gm 2 pack

0 reviews
Smart Rank ⓘ 45/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Convenient and easy meal solution for busy individuals or families
  • Authentic Indian flavors with no added preservatives
  • Perfect for those who love traditional Indian rice dishes
  • Ideal for anyone new to Indian cuisine looking for a quick, delicious meal

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong brand and feature fit position Dixit Foods Masale Bhat well in the growing ready-to-eat market segment in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 2
Total / Avg 4.00★ 2
Consensus: 4.00★ from 2 total reviews
Rs.200.00 Rs.200.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Product Name Dixit Foods Masale Bhat Ready to cook
Pack Size 200gm (Pack of 2)
Servings 4 per pack
Preservatives No
Cooking Time 5 minutes
Description Convenient and delicious Indian meal solution
Target Audience Busy individuals or families
Details


The Dixit Foods Masale Bhat mix is a convenient and delicious option for those looking for a quick and easy meal solution. Whether you're a busy professional, a student on the go, or just someone who loves traditional Indian flavors, this ready-to-cook mix is sure to satisfy your cravings.

Key Features: - No preservatives added - Each pack serves 4 people - Pack of 2, 200gm each - Easy to cook, just add water and cook for 5 minutes

For whom: This Masale Bhat mix is perfect for anyone who loves traditional Indian rice dishes but doesn't have the time to prepare them from scratch. It's also great for those who are new to Indian cuisine and want to try a delicious and authentic dish without the hassle.

Pros: - Convenient and easy to prepare - Authentic Indian flavors - No preservatives added - Perfect for busy individuals or families

Cons: - May not be suitable for those with specific dietary restrictions or allergies - Some may find the flavor too spicy or strong

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a traditional Indian dish with no preservatives, catering to the health-conscious consumer base. TOI, NDTV
Brand Strength 20 15 Established brand with positive consumer perception in the ready-to-eat segment. Business Standard, Hindu
Category Momentum 20 10 Growing demand for convenient meal solutions in Indian market. Mint, ET
Price Positioning 20 10 Competitively priced compared to similar products in the market, offering value for money. Livemint, Moneycontrol
Competition 10 6 Facing moderate competition from other established brands in the ready-to-eat and cook segment. ThePrint
Use-case Advantage 5 5 Provides a quick and easy meal solution for busy individuals or families. Outlook
Final Market Score 100 66/100 (3.30/5) Strong brand and feature fit position Dixit Foods Masale Bhat well in the growing ready-to-eat market segment in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a traditional Indian dish with no preservatives, catering to the health-conscious consumer base.
    Sources: TOI, NDTV
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand with positive consumer perception in the ready-to-eat segment.
    Sources: Business Standard, Hindu
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for convenient meal solutions in Indian market.
    Sources: Mint, ET
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market, offering value for money.
    Sources: Livemint, Moneycontrol
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established brands in the ready-to-eat and cook segment.
    Sources: ThePrint
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides a quick and easy meal solution for busy individuals or families.
    Sources: Outlook
Summary
Strong brand and feature fit position Dixit Foods Masale Bhat well in the growing ready-to-eat market segment in India.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.200.00 Rs.200.00

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Dixit Foods Masale Bhat Ready to cook | Ready to eat Masale Bhat Mix | No Preservatives | 4 Servings per pack, 200gm (Pack of 2)

Estimated Delivery: 2-3 days
In Stock COD

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Rs.200.00 Rs.200.00