Thums Up Soft Cola Drink Pet Bottle 225 L

0 reviews
Smart Rank ⓘ 83/100
Based on Market Score (80/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the bold and strong flavor of Thums Up, a refreshing cola drink that energizes with every sip.
  • Made with a unique blend of spices, this soft drink is perfect for those who enjoy a flavorful and spicy beverage.
  • At 2.25 L, this bottle is ideal for sharing with friends or family during gatherings and celebrations.
  • Enjoy a quick pick-me-up with Thums Up, a carbonated drink that satisfies your thirst and boosts your energy levels.

Market-Based Score (India)

80/100 (4.00/5)
Good value
Thums Up leads in the soft drink market with strong brand loyalty and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 10,885
Total / Avg 4.40★ 10,885
Consensus: 4.40★ from 10,885 total reviews
Rs.97.00 Rs.100.00
Best price from Amazon.in Amazon.in
Key Features
Category Beverage
Flavor Bold and Spicy
Volume 2.25 L
Caffeine Content High
Pros Unique and bold flavor profile
Pros Energizing and refreshing
Cons May be too strong for some
Cons Limited availability
Details
This Thums Up soft cola drink is a popular carbonated beverage known for its strong, bold flavor. Made with a unique blend of spices, it provides a refreshing and energizing experience with each sip.

Key Features:
- Strong and bold flavor
- Made with a unique blend of spices
- Refreshing and energizing drink
For those who enjoy bold and flavorful soft drinks, Thums Up is the perfect choice. It is ideal for those looking for a refreshing beverage to quench their thirst or provide a quick pick-me-up.

Pros:
- Unique and bold flavor profile
- Energizing and refreshing
- Perfect for those who enjoy spicy beverages
Cons:
- May be too strong for those who prefer milder drinks
- Limited availability in some regions
- High caffeine content may not be suitable for everyone

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The 2.25 L PET bottle offers convenience for families and gatherings, aligning well with consumer preferences. Euromonitor, Statista
Brand Strength 20 18 Thums Up is a well-established brand with high recognition and loyalty among Indian consumers. Brand Equity, Kantar
Category Momentum 20 15 The beverage category is experiencing strong growth in India, driven by increasing consumer demand. Nielsen, Mintel
Price Positioning 20 15 The pricing is competitive within the soft drink segment, appealing to budget-conscious consumers. MarketWatch, Economic Times
Competition 10 8 While competition is strong, Thums Up maintains a solid market share against rivals. Mintel, Nielsen
Use-case Advantage 5 4 Ideal for parties and events, enhancing its appeal for social occasions. FMCG News, Business Standard
Final Market Score 100 80/100 (4.00/5) Thums Up leads in the soft drink market with strong brand loyalty and competitive pricing.
Market-Based Score
80/100 (4.00/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The 2.25 L PET bottle offers convenience for families and gatherings, aligning well with consumer preferences.
    Sources: Euromonitor, Statista
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Thums Up is a well-established brand with high recognition and loyalty among Indian consumers.
    Sources: Brand Equity, Kantar
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The beverage category is experiencing strong growth in India, driven by increasing consumer demand.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: The pricing is competitive within the soft drink segment, appealing to budget-conscious consumers.
    Sources: MarketWatch, Economic Times
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: While competition is strong, Thums Up maintains a solid market share against rivals.
    Sources: Mintel, Nielsen
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for parties and events, enhancing its appeal for social occasions.
    Sources: FMCG News, Business Standard
Summary
Thums Up leads in the soft drink market with strong brand loyalty and competitive pricing.

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Price Comparison

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Rs.97.00 Rs.100.00

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Thums Up Soft Cola Drink Pet Bottle, 2.25 L

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Rs.97.00 Rs.100.00