Tata Tea Premium 15kg Desh Ki Chai Unique Blend Crafted For

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Tata Tea Premium 15kg Desh Ki Chai Unique Blend Crafted For
Smart Rank ⓘ 83/100
Based on Market Score (80/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a rich and refreshing flavor with Tata Tea Premium, crafted for chai lovers across India.
  • Customize your brew strength with loose leaves, perfect for both strong and light tea preferences.
  • High-quality tea leaves ensure exceptional flavor, making it ideal for starting your day or relaxing.
  • The 1.5kg pack provides ample supply, ensuring you always have your favorite tea on hand.

Market-Based Score (India)

80/100 (4.00/5)
Good value
Tata Tea Premium is a strong contender in the growing Indian tea market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 31,040
Total / Avg 4.40★ 31,040
Consensus: 4.40★ from 31,040 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Rich and robust flavor that appeals to chai lovers.
  • High-quality loose leaves provide a premium tea experience.
  • Good value for the quantity offered in the 1.5kg pack.

⚠️ What to Watch

  • Some users find the tea too strong for their taste.
  • Loose leaves may require additional effort for brewing.
  • Packaging could be improved for better freshness retention.
Rs.554.00 Rs.735.00
Best price from Amazon.in Amazon.in
Key Features
Category Tea
Weight 1.5kg
Type Black Tea
Form Loose Leaves
Flavor Rich and Refreshing
Customization Brewing Strength
Pros Exceptional Flavor and Quality
Cons Less Convenient Packaging
Details

Key Features: Tata Tea Premium 1.5kg is a unique blend of black tea crafted specifically for chai lovers across India. The loose leaves allow for a customizable strength based on personal preference. Made with high-quality tea leaves, this product offers a rich and refreshing flavor that is perfect for starting your day or enjoying a relaxing break.
For Whom: This product is perfect for anyone who enjoys a good cup of chai. Whether you like your tea strong and bold or prefer a lighter brew, Tata Tea Premium 1.5kg is versatile enough to cater to all preferences. It is an ideal choice for individuals looking for a high-quality tea that offers both great taste and convenience.
Pros: The Tata Tea Premium 1.5kg is known for its exceptional flavor and quality. It is versatile and can be brewed to suit individual preferences. The loose leaves allow for a customizable strength, making it suitable for various tastes. The product comes in a 1.5kg pack, ensuring that you have an ample supply of your favorite tea.
Cons: Some may find the packaging of the loose leaves to be less convenient compared to tea bags. It may take some time to master the perfect brewing process to achieve the desired strength and flavor. Due to its loose form, it may require additional equipment such as a tea strainer or infuser.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The unique blend and loose leaf format cater well to the preferences of chai lovers in India. Market Research, Consumer Insights
Brand Strength 20 18 Tata Tea is a well-established brand with strong recognition and loyalty among consumers. Brand Equity, HUL
Category Momentum 20 15 The tea category in India is experiencing steady growth driven by increasing consumption. Nielsen, Mintel
Price Positioning 20 15 The pricing is competitive within the premium tea segment, appealing to target consumers. Economic Times, Business Standard
Competition 10 8 While competition is strong, Tata Tea maintains a significant market share and presence. Market Share Reports, Euromonitor
Use-case Advantage 5 4 Ideal for daily consumption, enhancing its appeal for regular tea drinkers. Consumer Reports, Tea Association
Final Market Score 100 80/100 (4.00/5) Tata Tea Premium is a strong contender in the growing Indian tea market.
Market-Based Score
80/100 (4.00/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The unique blend and loose leaf format cater well to the preferences of chai lovers in India.
    Sources: Market Research, Consumer Insights
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Tata Tea is a well-established brand with strong recognition and loyalty among consumers.
    Sources: Brand Equity, HUL
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The tea category in India is experiencing steady growth driven by increasing consumption.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: The pricing is competitive within the premium tea segment, appealing to target consumers.
    Sources: Economic Times, Business Standard
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: While competition is strong, Tata Tea maintains a significant market share and presence.
    Sources: Market Share Reports, Euromonitor
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for daily consumption, enhancing its appeal for regular tea drinkers.
    Sources: Consumer Reports, Tea Association
Summary
Tata Tea Premium is a strong contender in the growing Indian tea market.

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Tata Tea Premium 1.5kg, Desh Ki Chai, Unique Blend Crafted For Chai Lovers Across India, Black Tea, Loose Leaves

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Rs.554.00 Rs.735.00