Tata Tea Gold 1kg Premium Assam Teas With Gently Rolled Arom

0 reviews
Smart Rank ⓘ 83/100
Based on Market Score (79/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a rich and aromatic flavor with Tata Tea Gold, perfect for tea enthusiasts seeking a bold cup of black tea.
  • Crafted from premium Assam tea leaves, this tea delivers a strong and satisfying experience for your morning routine.
  • Ideal for making traditional Indian chai, Tata Tea Gold enhances your tea-drinking experience with its aromatic qualities.
  • While it offers premium quality, be aware that its strong flavor may not suit those who prefer milder tea options.

Market-Based Score (India)

79/100 (3.95/5)
Good value
Tata Tea Gold stands out in the premium segment, driven by brand strength and quality features.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 23,247
Total / Avg 4.40★ 23,247
Consensus: 4.40★ from 23,247 total reviews
Rs.460.00 Rs.640.00
Best price from Amazon.in Amazon.in
Key Features
Category Tea
Name Tata Tea Gold 1kg
Type Black Tea
Flavor Rich & Aromatic
Leaves Gently Rolled Long Loose Leaves
Ideal For Strong Cup of Chai
Pros Premium Quality Assam Tea Leaves
Cons May be too strong for some
Details

Key Features: - Premium Assam tea with gently rolled aromatic long loose leaves - Rich and aromatic flavor profile - Ideal for making a strong cup of chai
For whom: - Tea enthusiasts who enjoy a bold and aromatic cup of tea - Individuals looking for a high-quality black tea to kickstart their day
Pros: - Premium quality Assam tea leaves - Aromatic flavor profile - Ideal for making traditional Indian chai
Cons: - May be too strong for those who prefer a milder tea flavor - Higher price point compared to other tea options

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product's premium features align well with consumer preferences for high-quality tea. Euromonitor, Market Research
Brand Strength 20 18 Tata Tea is a well-established brand known for quality, leading to strong consumer trust. Brand Equity, HUL
Category Momentum 20 15 The tea category in India is experiencing steady growth due to rising demand for premium products. Nielsen, Mintel
Price Positioning 20 14 The pricing is competitive for premium tea, appealing to both value and quality-conscious consumers. Economic Times, Business Standard
Competition 10 8 While competition is strong, Tata Tea's brand loyalty helps maintain its market position. MarketLine, Frost & Sullivan
Use-case Advantage 5 4 Ideal for daily use, the product caters to the traditional chai-drinking culture in India. Statista, IBEF
Final Market Score 100 79/100 (3.95/5) Tata Tea Gold stands out in the premium segment, driven by brand strength and quality features.
Market-Based Score
79/100 (3.95/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product's premium features align well with consumer preferences for high-quality tea.
    Sources: Euromonitor, Market Research
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Tata Tea is a well-established brand known for quality, leading to strong consumer trust.
    Sources: Brand Equity, HUL
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The tea category in India is experiencing steady growth due to rising demand for premium products.
    Sources: Nielsen, Mintel
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: The pricing is competitive for premium tea, appealing to both value and quality-conscious consumers.
    Sources: Economic Times, Business Standard
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: While competition is strong, Tata Tea's brand loyalty helps maintain its market position.
    Sources: MarketLine, Frost & Sullivan
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for daily use, the product caters to the traditional chai-drinking culture in India.
    Sources: Statista, IBEF
Summary
Tata Tea Gold stands out in the premium segment, driven by brand strength and quality features.

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Price Comparison

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Rs.460.00 Rs.640.00

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Tata Tea Gold 1kg, Premium Assam Teas With Gently Rolled Aromatic Long Loose Leaves, Rich & Aromatic Chai, Black Tea

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Best price
Rs.460.00 Rs.640.00