Tata Classic Instant Coffee 200g Pouch Chicory Mix With Stro

0 reviews
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a bold and flavorful cup of coffee with Tata Classic Instant Coffee, featuring a chicory mix for added depth.
  • Experience the rich aroma and strong taste of this instant coffee, perfect for quick and convenient brewing.
  • Made with flavour-locked decoction crystals, ensuring a consistent and delicious cup every time you brew.
  • Ideal for coffee lovers who appreciate convenience without sacrificing taste, making it a perfect choice for busy mornings.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Tata Classic Instant Coffee stands out with strong brand equity and appealing features in a growing market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 1,207
Total / Avg 4.40★ 1,207
Consensus: 4.40★ from 1,207 total reviews
Rs.517.00 Rs.0.00
Best price from Amazon.in Amazon.in
Key Features
Category Instant Coffee
Weight 200g
Flavor Chicory Mix
Taste Strong
Aroma Rich
Preparation Instant
Packaging Pouch
Key Features Flavour Locked Decoction Crystals
Details
About Product:

Tata Classic Instant Coffee is a 200g pouch of chicory mix with a strong taste and rich aroma. It is made with flavour-locked decoction crystals that ensure a consistent and delicious cup of coffee every time.

Key Features:

- Chicory mix for added depth of flavor
- Strong taste and rich aroma
- Flavour locked decoction crystals for consistent taste
- Instant coffee for quick and convenient brewing

For whom:

Tata Classic Instant Coffee is perfect for coffee lovers who enjoy a bold and flavorful cup of coffee. It is also great for those who appreciate the convenience of instant coffee without compromising on taste.

Pros & Cons:

Pros:
- Rich and bold flavor
- Easy and quick to prepare
- Convenient packaging

Cons:
- Chicory mix may not be appealing to all coffee drinkers
- Some may prefer freshly brewed coffee over instant varieties

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The product's strong taste and rich aroma cater well to the preferences of Indian coffee drinkers. Market Research, Consumer Insights
Brand Strength 20 16 Tata is a well-established brand in India, known for quality and trust in the beverage segment. Tata, Brand Equity
Category Momentum 20 15 The coffee category is growing rapidly in India due to increasing consumer preference for instant coffee. Nielsen, Mintel
Price Positioning 20 14 The pricing is competitive for instant coffee, appealing to both budget-conscious and premium consumers. Retail Analysis, Price Comparison
Competition 10 9 The market is competitive with several established brands, but Tata's unique features provide an edge. Industry Reports, Competitor Analysis
Use-case Advantage 5 4 Convenience of instant coffee makes it suitable for busy lifestyles, but niche compared to brewed options. Consumer Behavior, Market Trends
Final Market Score 100 76/100 (3.80/5) Tata Classic Instant Coffee stands out with strong brand equity and appealing features in a growing market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The product's strong taste and rich aroma cater well to the preferences of Indian coffee drinkers.
    Sources: Market Research, Consumer Insights
  • Brand Strength 16/20
    Weight: 20
    Contribution: 16
    Rationale: Tata is a well-established brand in India, known for quality and trust in the beverage segment.
    Sources: Tata, Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The coffee category is growing rapidly in India due to increasing consumer preference for instant coffee.
    Sources: Nielsen, Mintel
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: The pricing is competitive for instant coffee, appealing to both budget-conscious and premium consumers.
    Sources: Retail Analysis, Price Comparison
  • Competition 9/10
    Weight: 10
    Contribution: 9
    Rationale: The market is competitive with several established brands, but Tata's unique features provide an edge.
    Sources: Industry Reports, Competitor Analysis
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Convenience of instant coffee makes it suitable for busy lifestyles, but niche compared to brewed options.
    Sources: Consumer Behavior, Market Trends
Summary
Tata Classic Instant Coffee stands out with strong brand equity and appealing features in a growing market.

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Price Comparison

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Rs.517.00 Rs.0.00

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Tata Classic Instant Coffee, 200g Pouch, Chicory Mix With Strong Taste & Rich Aroma, With Flavour Locked Decoction Crystals

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Rs.517.00 Rs.0.00