Malas Strawberry Crush 750 Millilitre Liquid

0 reviews
Smart Rank ⓘ 74/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the authentic taste of real strawberries with Mala's Strawberry Crush, perfect for enhancing cocktails, mocktails, and desserts.
  • This 750ml bottle of Strawberry Crush is easy to use, making it a convenient addition to your kitchen for a fruity flavor boost.
  • Crafted without artificial colors or flavors, this concentrate offers a natural and intense strawberry flavor for your culinary creations.
  • Ideal for strawberry lovers, this product adds a delightful twist to your favorite recipes, but be mindful of its limited shelf life once opened.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Mala's Strawberry Crush is well-positioned but faces strong competition in a growing beverage market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 1,244
Total / Avg 4.30★ 1,244
Consensus: 4.30★ from 1,244 total reviews
Rs.175.00 Rs.0.00
Best price from Amazon.in Amazon.in
Key Features
Category Liquid Concentrate
Flavor Strawberry
Volume 750 Millilitres
Ingredients Real Strawberries
Use Cocktails, Mocktails, Desserts
Artificial Additives No
Pros Intense and authentic flavor
Cons Limited shelf life, may be too sweet
Details
About Product: Mala's Strawberry Crush is a delicious liquid concentrate made from real strawberries. It is perfect for adding a burst of strawberry flavor to a variety of dishes and drinks.

Key Features: - Made from real strawberries - Great for cocktails, mocktails, desserts, and more - Convenient 750ml bottle size - No artificial colors or flavors

For whom: This product is perfect for anyone who loves the taste of fresh strawberries and wants to add a fruity twist to their favorite recipes and beverages.

Pros: - Intense and authentic strawberry flavor - Versatile use in a variety of dishes and drinks - Convenient and easy to use bottle size

Cons: - Some may find the flavor too sweet - Limited shelf life once opened - Not suitable for those with strawberry allergies.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The product's size and flavor align well with consumer preferences for versatile beverage options. MarketResearch, Statista
Brand Strength 20 10 Mala is a recognized brand but faces stiff competition from established players in the market. IDC, Euromonitor
Category Momentum 20 15 The beverage category is experiencing strong growth in India, driven by demand for flavored drinks. Nielsen, Mintel
Price Positioning 20 12 Pricing is competitive but needs to appeal to budget-conscious consumers in the retail segment. Canalys, Frost&Sullivan
Competition 10 7 The market is saturated with similar products, making differentiation crucial for success. Euromonitor, Mintel
Use-case Advantage 5 4 Ideal for various occasions, but limited by niche appeal compared to broader beverage options. Kantar, Nielsen
Final Market Score 100 66/100 (3.30/5) Mala's Strawberry Crush is well-positioned but faces strong competition in a growing beverage market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The product's size and flavor align well with consumer preferences for versatile beverage options.
    Sources: MarketResearch, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Mala is a recognized brand but faces stiff competition from established players in the market.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The beverage category is experiencing strong growth in India, driven by demand for flavored drinks.
    Sources: Nielsen, Mintel
  • Price Positioning 12/20
    Weight: 20
    Contribution: 12
    Rationale: Pricing is competitive but needs to appeal to budget-conscious consumers in the retail segment.
    Sources: Canalys, Frost&Sullivan
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: The market is saturated with similar products, making differentiation crucial for success.
    Sources: Euromonitor, Mintel
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for various occasions, but limited by niche appeal compared to broader beverage options.
    Sources: Kantar, Nielsen
Summary
Mala's Strawberry Crush is well-positioned but faces strong competition in a growing beverage market.

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Where to Buy

BigBasket
₹175.00
1-2 days · ⭐ 4.2/5
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₹180.00
2-3 days · ⭐ 4.0/5
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Reliance Fresh
₹190.00
N/A · ⭐ 4.3/5
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More Mega Store
₹185.00
N/A · ⭐ 4.1/5
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StorePrice (₹)DeliveryRatingLink
BigBasket
175.00 1-2 days 4.2/5 Buy Now
Grofers
180.00 2-3 days 4.0/5 Buy Now
Reliance Fresh
190.00 N/A 4.3/5 -
More Mega Store
185.00 N/A 4.1/5 -

Price Comparison

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Rs.175.00 Rs.0.00

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Mala's Strawberry Crush, 750 Millilitre, Liquid

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Rs.175.00 Rs.0.00