Britannia Choco Chip Cookies - 400g 400 g

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Britannia Choco Chip Cookies - 400g 400 g
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Delicious cookies with real chocolate chips for a perfect balance of flavor and texture
  • Buttery crunch and rich flavor from a butter-based recipe
  • Crisp and crunchy texture ideal for snacking or pairing with tea/coffee
  • Great treat for kids, adults, and anyone looking to satisfy their sweet cravings

Market-Based Score (India)

76/100 (3.80/5)
Good value
Britannia Good Day Choco Chip Cookies well-positioned in growing Indian snack market

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 8,694
Total / Avg 4.40★ 8,694
Consensus: 4.40★ from 8,694 total reviews
Rs.85.00 Rs.150.00
Best price from Amazon.in Amazon.in
Details
Britannia Good Day Choco Chip Cookies are delicious cookies filled with chocolate chips that provide a perfect balance of flavor and texture. Each bite is filled with the goodness of chocolate chips and the buttery crunch of the cookie.

Key Features: - Made with real chocolate chips - Butter-based recipe for a rich, buttery flavor - Crisp and crunchy texture - Perfect for snacking or enjoying with a cup of tea or coffee

For whom: Britannia Good Day Choco Chip Cookies are perfect for anyone looking for a tasty treat to satisfy their sweet cravings. They are great for kids, adults, and anyone in between.

Pros: - Delicious chocolate chip flavor - Crisp and crunchy texture - Convenient packaging for on-the-go snacking Cons: - May be too sweet for some individuals - May not be suitable for those with allergies to chocolate or dairy

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Choco chip cookies align with popular snacking trends Nielsen
Brand Strength 20 18 Britannia is a trusted brand with strong market presence Euromonitor
Category Momentum 20 15 Growing demand for convenient snacks in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market Retail360
Competition 10 8 Facing competition from both local and international snack brands Kantar
Use-case Advantage 5 5 Versatile snack suitable for all age groups and occasions GfK
Final Market Score 100 76/100 (3.80/5) Britannia Good Day Choco Chip Cookies well-positioned in growing Indian snack market
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Choco chip cookies align with popular snacking trends
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Britannia is a trusted brand with strong market presence
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for convenient snacks in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from both local and international snack brands
    Sources: Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile snack suitable for all age groups and occasions
    Sources: GfK
Summary
Britannia Good Day Choco Chip Cookies well-positioned in growing Indian snack market

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.85.00 Rs.150.00

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Britannia Good Day Choco Chip Cookies, 400 g

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.85.00 Rs.150.00