FASHION COLOUR Volume Max Ultra Curl Mascara Volumizing Smudge Resistant Water Resistant Extreme Volume Lengthening Mascara for Eyes Jet Black Colour Lightweight 8ml

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Achieve bold, voluminous lashes that last all day with extreme volume and lengthening.
  • Smudge-resistant and water-resistant formula ensures long-lasting wear without flaking or smudging.
  • Jet black color for a bold look that adds drama to your eye makeup.
  • Lightweight formula makes application easy and comfortable for all-day wear.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong contender in the Indian volumizing mascara segment.
Rs.198.00 Rs.299.00
Best price from Amazon.in Amazon.in
Key Features
Category Cosmetics
Product Type Mascara
Volume 8ml
Color Jet Black
Formula Smudge-Resistant, Water-Resistant
Benefits Extreme Volume, Lengthening
Application Lightweight, Easy to Apply
Pros Long-lasting, No Flaking or Smudging
Cons Difficult to Remove, Large Brush Size, Can Clump
Details

FASHION COLOUR Volume Max Ultra Curl Mascara Volumizing Smudge Resistant Water Resistant Extreme Volume Lengthening Mascara for Eyes Jet Black Colour Lightweight 8ml

About Product: The FASHION COLOUR Volume Max Ultra Curl Mascara is a high-quality volumizing mascara that is designed to give your lashes extreme volume and lengthening. Its smudge-resistant and water-resistant formula ensures long-lasting wear without any flaking or smudging throughout the day.

Key Features: - Provides extreme volume and lengthening - Smudge-resistant and water-resistant formula - Jet black colour for a bold look - Lightweight and easy to apply - Comes in a convenient 8ml size

For Whom: This mascara is ideal for anyone looking to achieve bold, voluminous lashes that last all day. Whether you have short, sparse lashes or want to add drama to your eye makeup look, this mascara is perfect for you.

Pros: - Provides extreme volume and lengthening - Smudge-resistant and water-resistant formula - Easy to apply and lightweight on the lashes - Comes in a jet black colour for a bold look - Long-lasting wear without any flaking or smudging

Cons: - May be difficult to remove with regular makeup remover - Some users may find the brush size too large for their liking - Can clump if too many coats are applied at once

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers key features like water-resistance and extreme volume desired by Indian consumers. Vogue
Brand Strength 20 18 Well-known brand with a strong presence in the Indian market. Brand Equity
Category Momentum 20 15 High demand for volumizing mascaras in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar mascaras in the Indian market. Retail Today
Competition 10 8 Facing moderate competition from established and emerging mascara brands in India. Cosmopolitan
Use-case Advantage 5 5 Addresses the need for long-lasting and smudge-resistant mascara for daily wear. Elle
Final Market Score 100 76/100 (3.80/5) Strong contender in the Indian volumizing mascara segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers key features like water-resistance and extreme volume desired by Indian consumers.
    Sources: Vogue
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Well-known brand with a strong presence in the Indian market.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: High demand for volumizing mascaras in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar mascaras in the Indian market.
    Sources: Retail Today
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from established and emerging mascara brands in India.
    Sources: Cosmopolitan
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for long-lasting and smudge-resistant mascara for daily wear.
    Sources: Elle
Summary
Strong contender in the Indian volumizing mascara segment.

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Where to Buy

Nykaa
₹399.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹350.00
2-3 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹450.00
N/A · ⭐ 4.3/5
-
Lifestyle
₹399.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
399.00 2-4 days 4.2/5 Buy Now
Amazon India
350.00 2-3 days 4.0/5 Buy Now
Shoppers Stop
450.00 N/A 4.3/5 -
Lifestyle
399.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.198.00 Rs.299.00

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FASHION COLOUR Volume Max Ultra Curl Mascara Volumizing Smudge Resistant Water Resistant Extreme Volume Lengthening Mascara for Eyes Jet Black Colour Lightweight 8ml

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Best price
Rs.198.00 Rs.299.00