Elle 18 Eye Drama Kajal Matte Finish Super Black Smudgeproof Waterproof 0 35 G

0 reviews
Smart Rank ⓘ 79/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Matte finish for a trendy look that lasts all day
  • Super black color for intense and dramatic eyes
  • Smudge-proof formula ensures no makeup mishaps
  • Waterproof kajal ideal for daily wear and long-lasting

Market-Based Score (India)

76/100 (3.80/5)
Good value
Elle 18 Eye Drama Kajal offers a competitive product in the Indian kajal & kohls segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 35,644
Total / Avg 4.20★ 35,644
Consensus: 4.20★ from 35,644 total reviews
Rs.99.00 Rs.125.00
Best price from Amazon.in Amazon.in
Key Features
Category Cosmetics
Finish Matte
Color Super Black
Smudgeproof Yes
Waterproof Yes
Long-lasting Yes
Packaging Easy to carry
Suitable for All skin types
Details

Elle 18 Eye Drama Kajal Matte Finish Super Black Smudgeproof Waterproof 0 35 G



With Elle 18 Eye Drama Kajal, you can achieve a bold matte finish that is super black, smudgeproof, and waterproof. Its long-lasting formula ensures that your eyes stay defined all day long. The sleek packaging makes it easy to carry in your purse for touch-ups on the go.

Key Features: - Matte finish - Super black color - Smudgeproof and waterproof - Long-lasting formula - Easy to carry packaging

For whom: Elle 18 Eye Drama Kajal is perfect for anyone who wants to add drama to their eyes with a bold matte finish. It is suitable for all skin types and can be used for everyday wear or special occasions.

Pros: - Bold matte finish - Super black color - Smudgeproof and waterproof - Long-lasting formula - Easy to carry packaging

Cons: - May require touch-ups throughout the day for oily skin types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Matches key features expected in premium kajal products Vogue India
Brand Strength 20 18 Elle 18's strong brand presence and reputation in India Brand Equity
Category Momentum 20 15 Growing demand for eye makeup in Indian market Mintel
Price Positioning 20 15 Competitively priced for the value offered in the market Retail Today
Competition 10 5 Facing strong competition from established and emerging kajal brands Cosmopolitan India
Use-case Advantage 5 3 Versatile kajal suitable for daily wear and special occasions Femina
Final Market Score 100 76/100 (3.80/5) Elle 18 Eye Drama Kajal offers a competitive product in the Indian kajal & kohls segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Matches key features expected in premium kajal products
    Sources: Vogue India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Elle 18's strong brand presence and reputation in India
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for eye makeup in Indian market
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced for the value offered in the market
    Sources: Retail Today
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing strong competition from established and emerging kajal brands
    Sources: Cosmopolitan India
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile kajal suitable for daily wear and special occasions
    Sources: Femina
Summary
Elle 18 Eye Drama Kajal offers a competitive product in the Indian kajal & kohls segment.

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Where to Buy

Nykaa
₹135.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹125.00
2-3 days · ⭐ 4.0/5
Buy
Flipkart
₹120.00
3-5 days · ⭐ 4.1/5
Buy
Shoppers Stop
₹130.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹128.00
N/A · ⭐ 4.0/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
135.00 2-4 days 4.2/5 Buy Now
Amazon India
125.00 2-3 days 4.0/5 Buy Now
Flipkart
120.00 3-5 days 4.1/5 Buy Now
Shoppers Stop
130.00 N/A 4.3/5 -
Health & Glow
128.00 N/A 4.0/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.99.00 Rs.125.00

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Elle 18 Eye Drama Kajal Matte Finish Super Black Smudgeproof Waterproof 0 35 G

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Best price
Rs.99.00 Rs.125.00