KERATINE PROFESSIONAL Smooth Shine Serum White Keratin Nourishing Hair Treatment for Dry Damaged Frizzy Hair Frizz Control Infused with Keratin Vitamin E Coz Love is in the Hair 100 Ml 1

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Nourishing serum for dry, damaged, frizzy hair
Infused with Keratin and Vitamin E for stronger hair
Controls frizz, promoting smoother, shinier finish
Compact 100ml bottle ideal for travel and easy application

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned serum in the Indian market catering to the needs of consumers with dry, damaged, and frizzy hair.

Rs.420.00 Rs.650.00

Best price from

Amazon.in

Key Features

Category	Hair Treatment
Model	B09Y1SVL8P
Price	650.0000
Volume	100ml
Key Ingredients	Keratin, Vitamin E
Frizz Control	Yes
Suitable For	All hair types
Pros	Nourishing, Restores Strength, Controls Frizz
Cons	Not for oily hair, Overpowering scent

Details

KERATINE PROFESSIONAL Smooth Shine Serum White Keratin Nourishing Hair Treatment for Dry Damaged Frizzy Hair Frizz Control Infused with Keratin Vitamin E Coz Love is in the Hair 100 Ml 1

Key Features:
- Smooth Shine Serum with White Keratin
- Nourishing treatment for dry, damaged, and frizzy hair
- Frizz control formula infused with Keratin and Vitamin E
- Comes in a 100 ml bottle
- "Love is in the Hair" slogan for added charm

For whom:
This serum is ideal for individuals with dry, damaged, and frizzy hair looking to nourish and control frizz for a smoother, shinier finish. Suitable for all hair types.

Pros:
- Infused with essential nutrients like Keratin and Vitamin E
- Helps to restore and strengthen hair
- Controls frizz for a sleek, polished look
- Compact size for easy application and travel

Cons:
- May not be suitable for individuals with oily hair
- Scent may be overpowering for some users
- Results may vary based on individual hair texture and condition

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The serum's keratin and Vitamin E infusion align well with the needs of Indian consumers with dry, damaged, and frizzy hair.	Vogue India, Femina
Brand Strength	20	10	The brand has a strong reputation for quality hair care products in India.	Brand Equity, Business Standard
Category Momentum	20	15	Hair serums are gaining popularity in the Indian market due to increased focus on hair care.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar serums in the Indian market, offering good value for money.	Retail Today, Beauty India
Competition	10	6	Facing moderate competition from established and new brands offering similar hair serums in India.	Cosmopolitan India, Vogue Business
Use-case Advantage	5	5	Addresses the common hair concerns of dryness, damage, and frizz, meeting the needs of Indian consumers.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned serum in the Indian market catering to the needs of consumers with dry, damaged, and frizzy hair.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The serum's keratin and Vitamin E infusion align well with the needs of Indian consumers with dry, damaged, and frizzy hair.

Sources: Vogue India, Femina
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: The brand has a strong reputation for quality hair care products in India.

Sources: Brand Equity, Business Standard
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Hair serums are gaining popularity in the Indian market due to increased focus on hair care.

Sources: Mintel, Euromonitor
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar serums in the Indian market, offering good value for money.

Sources: Retail Today, Beauty India
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from established and new brands offering similar hair serums in India.

Sources: Cosmopolitan India, Vogue Business
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the common hair concerns of dryness, damage, and frizz, meeting the needs of Indian consumers.

Sources: Elle India

Summary

Well-positioned serum in the Indian market catering to the needs of consumers with dry, damaged, and frizzy hair.

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Where to Buy

Nykaa

₹599.00

2-4 days · ⭐ 4.2/5

Buy

Amazon India

₹699.00

2-3 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹799.00

N/A · ⭐ 4.3/5

Health & Glow

₹649.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	599.00	2-4 days	4.2/5	Buy Now
Amazon India	699.00	2-3 days	4.0/5	Buy Now
Shoppers Stop	799.00	N/A	4.3/5	-
Health & Glow	649.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	KERATINE PROFESSIONAL Smooth Shine Serum White Keratin Nourishing Hair Treatment for Dry Damaged Frizzy Hair Frizz Control Infused with Keratin Vitamin E Coz Love is in the Hair 100 Ml 1 In Stock	Rs.420.00 Rs.650.00 COD	GO TO STORE GO TO STORE
KERATINE PROFESSIONAL Smooth Shine Serum White Keratin Nourishing Hair Treatment for Dry Damaged Frizzy Hair Frizz Control Infused with Keratin Vitamin E Coz Love is in the Hair 100 Ml 1 In Stock COD