Jiva Henna Hair Care Powder 200gm x 2 Pack (400gm) - 100% Pure Natural Formula for Cleansing, Nourishing, and Coloring Hair, with Benefits for Dandruff, Itchy Scalp, and Frizzy Hair

Jiva Henna Hair Care Powder is a natural hair care product that comes in a convenient pack of 2, totaling 400gm. Made with 100% pure, natural ingredients, this powder cleanses and nourishes hair roots while providing natural color and shine. It also helps with dandruff, itchy scalp, and frizzy hair.

Key Features:
- Made with 100% pure, natural ingredients
- Cleanses and nourishes hair roots
- Provides natural color and shine
- Helps with dandruff, itchy scalp, and frizzy hair

For Whom:
This product is suitable for anyone looking for a natural hair care solution that not only cleanses and nourishes the hair but also provides color and shine. It is especially beneficial for those dealing with dandruff, itchy scalp, or frizzy hair.

Pros:
- Natural ingredients
- Cleanses and nourishes hair roots
- Provides color and shine
- Helps with dandruff and itchy scalp

Cons:
- May not be suitable for those with allergies to henna or other natural ingredients
- Color may vary depending on individual hair type and condition.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers a comprehensive solution for various hair issues like dandruff and frizz.	Nielsen
Brand Strength	20	10	Established brand with loyal customer base in hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar natural hair care products.	GfK
Competition	10	10	Facing moderate competition from other established natural hair care brands.	IRI
Use-case Advantage	5	5	Addresses common hair problems effectively with natural ingredients.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong contender in the natural hair care segment with good market fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—