COCO CRUSH Hair Repair Treatment Serum with Lavender Rosemary Oil Leave in 100 Natural for Damage Repair Frizz Control 15 ml

COCO CRUSH Hair Repair Treatment Serum with Lavender Rosemary Oil Leave in 100 Natural for Damage Repair Frizz Control 15 ml

About Product: COCO CRUSH Hair Repair Treatment Serum is a natural and lightweight formula specially designed to repair damaged hair and control frizz. Infused with Lavender and Rosemary oils, this serum deeply nourishes and hydrates hair, leaving it smooth and shiny.

Key Features: - Contains natural ingredients like Lavender and Rosemary oils - Repairs damage and controls frizz - Lightweight formula that doesn't weigh hair down - Leaves hair soft, smooth, and shiny

For whom: This hair repair treatment serum is ideal for those who have damaged or frizzy hair and are looking for a natural and effective solution.

Pros: - Natural ingredients - Repairing and hydrating - Controls frizz - Lightweight formula

Cons: - May not be suitable for those with sensitivity to lavender or rosemary oils.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Serum size and natural ingredients align well with current market trends.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation for quality hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair repair serums in the market.	Retail Gazette
Competition	10	8	Facing moderate competition from established and emerging natural hair care brands.	Forbes
Use-case Advantage	5	5	Addresses common hair damage issues faced by Indian consumers.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong market fit with competitive pricing and natural ingredients.

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