Wella Professionals Nutricurls Shampoo for Waves 250 ml Nourishing Moisturizing Hair Cleanser for Waves Curls With Jojoba Oil For Frizz Control

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Wella Professionals Nutricurls Shampoo for Waves 250 ml Nourishing Moisturizing Hair Cleanser for Waves Curls With Jojoba Oil For Frizz Control
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Well-positioned premium shampoo for waves and curls in the growing Indian hair care market
Rs.1,000.00 Rs.1,100.00
Best price from Amazon.in Amazon.in
Details

Wella Professionals Nutricurls Shampoo for Waves 250 ml Nourishing Moisturizing Hair Cleanser for Waves Curls With Jojoba Oil For Frizz Control



Key Features: - Formulated with Jojoba Oil to help nourish and moisturize waves and curls - Helps control frizz and define natural curl patterns - Gentle cleansing formula that won't weigh hair down - Leaves hair feeling soft, smooth, and manageable

For whom: - Ideal for individuals with wavy or curly hair looking to enhance and maintain their natural texture - Suitable for all hair types, including color-treated hair

Pros: - Nourishing formula helps improve hair's overall health and appearance - Controls frizz and enhances natural wave and curl definition - Leaves hair feeling hydrated and manageable

Cons: - May not be suitable for individuals with very fine or straight hair types - Some users may find the scent to be too strong for their preference

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Jojoba oil and frizz control features align well with Indian consumers' needs Euromonitor
Brand Strength 20 18 Wella Professionals is a well-known and trusted brand in the Indian market Brandwatch
Category Momentum 20 15 Growing demand for specialized hair care products in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar premium hair care products in India Retail360
Competition 10 8 Facing moderate competition from other established brands offering similar products in India Nielsen
Use-case Advantage 5 5 Addresses the specific needs of individuals with wavy or curly hair in India BeautyInsider
Final Market Score 100 76/100 (3.80/5) Well-positioned premium shampoo for waves and curls in the growing Indian hair care market
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Jojoba oil and frizz control features align well with Indian consumers' needs
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Wella Professionals is a well-known and trusted brand in the Indian market
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for specialized hair care products in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium hair care products in India
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other established brands offering similar products in India
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the specific needs of individuals with wavy or curly hair in India
    Sources: BeautyInsider
Summary
Well-positioned premium shampoo for waves and curls in the growing Indian hair care market

Price Comparison

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Rs.1,000.00 Rs.1,100.00

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Wella Professionals Nutricurls Shampoo for Waves 250 ml Nourishing Moisturizing Hair Cleanser for Waves Curls With Jojoba Oil For Frizz Control

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