Wella Professionals Invigo Nutri Enrich Deep Nourishing Mask 500ml

0 reviews
Wella Professionals Invigo Nutri Enrich Deep Nourishing Mask 500ml
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in growing Indian premium hair care market.
Rs.1,450.00 Rs.1,450.00
Best price from Amazon.in Amazon.in
Details

Wella Professionals Invigo Nutri Enrich Deep Nourishing Mask 500ml

- Product: Wella Professionals Invigo Nutri Enrich Deep Nourishing Mask is a luxurious hair mask designed to deeply nourish and moisturize dry, damaged hair.

- Key Features: This mask is enriched with Nutri-Enrich-Blend, which contains vitamin E, goji berry extract, and silk amino acids to provide intense hydration, smoothness, and shine to the hair. It also helps to detangle and improve manageability.

- For whom: This mask is ideal for those with dry, damaged, or chemically treated hair who are looking to restore vitality and softness to their locks.

- Pros: The Wella Professionals Invigo Nutri Enrich Deep Nourishing Mask is highly effective at moisturizing and nourishing the hair, leaving it feeling soft, smooth, and rejuvenated. It has a pleasant fragrance and is suitable for all hair types.

- Cons: Some users may find the price of the 500ml size to be on the higher side, but a little goes a long way with this product, making it worth the investment in the long run.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The deep nourishing mask with 500ml size meets the needs of Indian consumers for intensive hair care treatments. Euromonitor
Brand Strength 20 18 Wella Professionals is a well-established and trusted brand in India. Brandwatch
Category Momentum 20 15 Growing demand for premium hair care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 8 Facing moderate competition from other premium hair mask brands in India. Kantar
Use-case Advantage 5 5 Addresses the specific need for deep nourishment in Indian climate conditions. BeautyInsider
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in growing Indian premium hair care market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The deep nourishing mask with 500ml size meets the needs of Indian consumers for intensive hair care treatments.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Wella Professionals is a well-established and trusted brand in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium hair care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other premium hair mask brands in India.
    Sources: Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the specific need for deep nourishment in Indian climate conditions.
    Sources: BeautyInsider
Summary
Strong brand and product fit in growing Indian premium hair care market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.1,450.00 Rs.1,450.00

 GO TO STORE GO TO STORE

Wella Professionals Invigo Nutri Enrich Deep Nourishing Mask 500ml

In Stock COD

Reviews (0)

Write a review

Bad • Good
Note: HTML is not translated!
0/1000 characters

Shop Top Categories

Best price
Rs.1,450.00 Rs.1,450.00