VARS LONDON white kohl kajal pencil Auto kohl kajal waterproof long lasting smudge proof pure white kajal eye kajal

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Smart Rank ⓘ 34/100
Based on Market Score (56/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Achieve a striking look with the VARS LONDON white kohl kajal pencil, designed for smooth application and intense color payoff.
  • Enjoy all-day wear with this waterproof, long-lasting kajal pencil that resists smudging for a flawless appearance.
  • Enriched with nourishing ingredients, this kajal keeps your eyes comfortable while adding a bold pop of white to your makeup.
  • Perfect for special occasions or daily use, this highly pigmented kajal pencil allows you to create bright and bold eye looks effortlessly.

Market-Based Score (India)

56/100 (2.80/5)
Decent
VARS LONDON white kohl kajal pencil positioned well in competitive Indian kajal & kohls market.
Rs.215.00 Rs.399.00
Best price from Amazon.in Amazon.in
Details

VARS LONDON white kohl kajal pencil Auto kohl kajal waterproof long lasting smudge proof pure white kajal eye kajal



- VARS LONDON white kohl kajal pencil is a high-quality eye pencil designed to give you a pure white kajal look. It is auto kohl, waterproof, and long-lasting, making it perfect for all-day wear without smudging.

- Key features of this kajal pencil include its smooth application, intense color payoff, and smudge-proof formula. It is also enriched with nourishing ingredients to keep your eyes feeling comfortable throughout the day.

- This kajal pencil is suitable for anyone looking to add a pop of white to their eye makeup routine. It is perfect for creating bright and bold eye looks, whether for a special occasion or everyday wear.

- Pros: The VARS LONDON white kohl kajal pencil is highly pigmented, long-lasting, and waterproof, making it ideal for all-day wear. It also has a smooth and creamy texture that glides on easily without tugging or pulling on the delicate eye area.

- Cons: Some users may find that the white color can be a bit intense for everyday wear and may prefer a more subtle look. Additionally, while the kajal is smudge-proof, it may require a touch-up throughout the day for a perfect finish.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 10 Offers waterproof, long-lasting, and smudge-proof features desired by Indian consumers. Retail360
Brand Strength 20 15 VARS LONDON is a recognized brand in the Indian market. Brandwatch
Category Momentum 20 10 Growing demand for kajal & kohls in Indian market. Mintel
Price Positioning 20 8 Competitively priced compared to similar products in the market. Pricebaba
Competition 10 8 Facing moderate competition from other established kajal brands in India. ETRetail
Use-case Advantage 5 5 Pure white kajal suitable for traditional Indian makeup looks. Vogue
Final Market Score 100 56/100 (2.80/5) VARS LONDON white kohl kajal pencil positioned well in competitive Indian kajal & kohls market.
Market-Based Score
56/100 (2.80/5)
  • Spec/Feature Fit 10/25
    Weight: 25
    Contribution: 10
    Rationale: Offers waterproof, long-lasting, and smudge-proof features desired by Indian consumers.
    Sources: Retail360
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: VARS LONDON is a recognized brand in the Indian market.
    Sources: Brandwatch
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for kajal & kohls in Indian market.
    Sources: Mintel
  • Price Positioning 8/20
    Weight: 20
    Contribution: 8
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Pricebaba
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other established kajal brands in India.
    Sources: ETRetail
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Pure white kajal suitable for traditional Indian makeup looks.
    Sources: Vogue
Summary
VARS LONDON white kohl kajal pencil positioned well in competitive Indian kajal & kohls market.

Price Comparison

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Rs.215.00 Rs.399.00

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VARS LONDON white kohl kajal pencil Auto kohl kajal waterproof long lasting smudge proof pure white kajal eye kajal

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Best price
Rs.215.00 Rs.399.00