ROOT and SOIL New Born Kajal Baby Kajal Traditionally Handcrafted With Clay Diya Farm made Castor Oil Pure Cotton Fibres and Desi Cow Ghee 5 Grams

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ROOT and SOIL New Born Kajal Baby Kajal Traditionally Handcrafted With Clay Diya Farm made Castor Oil Pure Cotton Fibres and Desi Cow Ghee 5 Grams
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Handcrafted baby kajal with traditional ingredients for newborns
  • Free from harmful chemicals and additives for baby's safety
  • Easy application with long-lasting effects for delicate baby skin
  • Nourishing and protective, enhancing eye health for all skin types

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong potential in the growing market for natural baby kajal products in India.
Rs.550.00 Rs.580.00
Best price from Amazon.in Amazon.in
Details

ROOT and SOIL New Born Kajal Baby Kajal Traditionally Handcrafted With Clay Diya Farm made Castor Oil Pure Cotton Fibres and Desi Cow Ghee 5 Grams


ROOT and SOIL New Born Kajal is a specially crafted baby kajal made with traditional ingredients such as clay, diya farm-sourced castor oil, pure cotton fibres, and desi cow ghee. This kajal is perfect for newborns and is handcrafted with care to ensure safety and purity in every application.
Key Features: - Made with natural and traditional ingredients - Handcrafted with care for newborns - Free from harmful chemicals and additives - Comes in a convenient 5-gram pack for easy application
For whom: ROOT and SOIL New Born Kajal is specifically designed for newborn babies to enhance their eye health and protect their eyes from harmful irritants. It is suitable for all skin types and is gentle enough for delicate baby skin.
Pros: - Made with pure and natural ingredients - Handcrafted with care for safety and quality - Easy to apply and long-lasting - Free from harmful chemicals or preservatives - Nourishing and protective for baby's eyes
Cons: - Limited availability in some regions - May require frequent reapplication for long-lasting effect

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique combination of ingredients aligns with consumer preference for organic and traditional products. Euromonitor
Brand Strength 20 18 Established brand with a focus on traditional and natural ingredients. Brandwatch
Category Momentum 20 15 Growing demand for natural baby care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium baby kajal products in the market. Retail360
Competition 10 8 Facing competition from established brands and local artisans offering similar traditional kajal products. MarketWatch
Use-case Advantage 5 5 Offers safe and natural eye care solution for newborns and infants. BabyCareMag
Final Market Score 100 76/100 (3.80/5) Strong potential in the growing market for natural baby kajal products in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unique combination of ingredients aligns with consumer preference for organic and traditional products.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with a focus on traditional and natural ingredients.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural baby care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium baby kajal products in the market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from established brands and local artisans offering similar traditional kajal products.
    Sources: MarketWatch
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers safe and natural eye care solution for newborns and infants.
    Sources: BabyCareMag
Summary
Strong potential in the growing market for natural baby kajal products in India.

Price Comparison

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ROOT and SOIL New Born Kajal Baby Kajal Traditionally Handcrafted With Clay Diya Farm made Castor Oil Pure Cotton Fibres and Desi Cow Ghee 5 Grams

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Rs.550.00 Rs.580.00