Rexona Fresh Lily Underarm Roll On Deodorant For Women Antiperspirant With Glycerine Removes Odour Keeps Skin Fresh Clean Alcohol Free 50 ml

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Rexona Fresh Lily Underarm Roll On Deodorant For Women Antiperspirant With Glycerine Removes Odour Keeps Skin Fresh Clean Alcohol Free 50 ml
Smart Rank ⓘ 69/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long-lasting protection against odour and wetness for women
  • Fresh Lily fragrance keeps you smelling fresh all day
  • Gentle formula suitable for all skin types, including sensitive skin
  • Alcohol-free formula with glycerine for skin nourishment

Market-Based Score (India)

76/100 (3.80/5)
Good value
Rexona Fresh Lily Roll On Deodorant scores well in the Indian market due to its brand strength, competitive pricing, and skin-friendly features.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 157
Total / Avg 4.00★ 157
Consensus: 4.00★ from 157 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effective odor protection throughout the day
  • Gentle on skin with moisturizing glycerine
  • Alcohol-free formula suitable for sensitive skin

⚠️ What to Watch

  • Some users report a sticky residue after application
  • Fragrance may be too strong for some individuals
  • Limited availability in certain regions
Rs.7,100.00 Rs.7,100.00
Best price from Amazon.in Amazon.in
Key Features
Category Deodorant
Size 50 ml
Type Roll On
Alcohol Free Yes
Moisturizing Agent Glycerine
Odour Protection Yes
Suitable For Women
Application Roll-on
Details

Rexona Fresh Lily Underarm Roll On Deodorant For Women Antiperspirant With Glycerine Removes Odour Keeps Skin Fresh Clean Alcohol Free 50 ml

Rexona Fresh Lily Underarm Roll On Deodorant is a specially formulated antiperspirant designed for women. It contains glycerine to keep the underarm area moisturized and free from irritation.

Key Features: This deodorant effectively removes odour-causing bacteria, keeping your skin fresh and clean all day long. It is alcohol-free, making it suitable for all skin types, even sensitive skin.

For whom: This deodorant is perfect for women looking for long-lasting protection against sweat and odour. Whether you're at work, hitting the gym, or going out for a night on the town, Rexona Fresh Lily Underarm Roll On Deodorant has got you covered.

Pros: The roll-on application makes it easy to apply and leaves no sticky residue on the skin. The fresh lily scent is light and pleasant, perfect for everyday use.

Cons: Some users may find the 50 ml size to be a bit small for long-term use, especially if used daily. Some may also prefer a stronger scent for added freshness.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers long-lasting freshness and skin-friendly formula, aligning with Indian consumer preferences. TOI, Livemint
Brand Strength 20 18 Rexona is a well-established brand with a loyal customer base in India. Business Standard, Hindu
Category Momentum 20 15 Growing demand for women's deodorants in Indian market. Mint, ET
Price Positioning 20 15 Competitively priced compared to similar products in the market. Economic Times, Business Today
Competition 10 5 Facing strong competition from other established brands offering similar features in the Indian deodorant market. Business Standard, TOI
Use-case Advantage 5 3 Effective in controlling sweat and odor, meeting the needs of Indian consumers in hot and humid climates. Mint, ET
Final Market Score 100 76/100 (3.80/5) Rexona Fresh Lily Roll On Deodorant scores well in the Indian market due to its brand strength, competitive pricing, and skin-friendly features.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers long-lasting freshness and skin-friendly formula, aligning with Indian consumer preferences.
    Sources: TOI, Livemint
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Rexona is a well-established brand with a loyal customer base in India.
    Sources: Business Standard, Hindu
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for women's deodorants in Indian market.
    Sources: Mint, ET
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Economic Times, Business Today
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing strong competition from other established brands offering similar features in the Indian deodorant market.
    Sources: Business Standard, TOI
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Effective in controlling sweat and odor, meeting the needs of Indian consumers in hot and humid climates.
    Sources: Mint, ET
Summary
Rexona Fresh Lily Roll On Deodorant scores well in the Indian market due to its brand strength, competitive pricing, and skin-friendly features.

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