Regaliz Densita Everyday Clarifying Shampoo 125ml

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Gently cleanses hair and scalp without stripping natural oils
  • Contains licorice extract and aloe vera for a healthy scalp
  • Removes buildup and impurities, ideal for oily or flaky scalp
  • Leaves hair feeling clean and refreshed, suitable for daily use

Market-Based Score (India)

66/100 (3.30/5)
Decent
Regaliz Densita Everyday Clarifying Shampoo 125ml offers a balanced proposition in the competitive Indian shampoo market.
Rs.415.00 Rs.449.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Name Regaliz Densita Everyday Clarifying Shampoo
Volume 125ml
Price 449.0000
Key Ingredients Licorice extract, Aloe vera
Usage Daily
Free From Parabens, Sulfates
Suitable For All hair types
Details

Regaliz Densita Everyday Clarifying Shampoo 125ml

Regaliz Densita Everyday Clarifying Shampoo is a gentle yet effective formula designed to cleanse the hair and scalp thoroughly without stripping natural oils.

Key Features: - Contains natural ingredients like licorice extract and aloe vera - Removes buildup and impurities from hair and scalp - Helps to maintain a healthy scalp environment - Suitable for daily use - Paraben-free and sulfate-free

For whom: This clarifying shampoo is ideal for individuals who struggle with product buildup, oily scalp, or flaky scalp. It is suitable for all hair types and can be used daily without drying out the hair.

Pros: - Leaves the hair feeling clean and refreshed - Helps to balance oil production on the scalp - Contains soothing ingredients for a gentle cleanse - Suitable for daily use without causing dryness

Cons: - Some users may find the scent to be too strong - May not lather as much as traditional shampoos

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Tailored formulation for everyday use resonates with Indian consumers. Vogue India
Brand Strength 20 10 Established brand reputation in the hair care segment. Brand Equity
Category Momentum 20 15 Growing demand for clarifying shampoos in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar offerings in the market. Retail Today
Competition 10 6 Facing moderate competition from both local and international brands. Business Standard
Use-case Advantage 5 5 Addresses common hair concerns effectively for daily use. Femina
Final Market Score 100 66/100 (3.30/5) Regaliz Densita Everyday Clarifying Shampoo 125ml offers a balanced proposition in the competitive Indian shampoo market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Tailored formulation for everyday use resonates with Indian consumers.
    Sources: Vogue India
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation in the hair care segment.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for clarifying shampoos in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar offerings in the market.
    Sources: Retail Today
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from both local and international brands.
    Sources: Business Standard
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses common hair concerns effectively for daily use.
    Sources: Femina
Summary
Regaliz Densita Everyday Clarifying Shampoo 125ml offers a balanced proposition in the competitive Indian shampoo market.

Price Comparison

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Rs.415.00 Rs.449.00

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Regaliz Densita Everyday Clarifying Shampoo 125ml

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Rs.415.00 Rs.449.00