Pure Nutrition Naturals Virgin Coconut Oil 500Ml 250Ml X 2 Pet Bottles Cold Pressed Unrefined Extracted From A1 Grade Coconut Milk For Hair Growth Skin Baby Massage Cooking Reduce Hair Fall

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Pure and natural coconut oil for beauty and health needs
  • Ideal massage oil for parents seeking gentle care for their baby
  • High-quality cooking oil for enthusiasts looking for premium taste
  • Cold-pressed extraction method preserves coconut's benefits

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with premium features positioned well in growing natural hair care market.
Rs.474.00 Rs.598.00
Best price from Amazon.in Amazon.in
Key Features
Category Coconut Oil
Volume 500Ml (250Ml x 2)
Extraction Method Cold-pressed
Purity Unrefined
Quality A1 Grade Coconut Milk
Uses Hair Growth, Skin Care, Baby Massage, Cooking
Benefits Reduces Hair Fall, Promotes Healthy Hair
Packaging PET Bottles
Details

Pure Nutrition Naturals Virgin Coconut Oil 500Ml 250Ml X 2 Pet Bottles Cold Pressed Unrefined Extracted From A1 Grade Coconut Milk For Hair Growth Skin Baby Massage Cooking Reduce Hair Fall



Key Features: - Cold-pressed and unrefined for maximum purity - Extracted from A1 grade coconut milk for premium quality - Versatile use for hair growth, skin care, baby massage, and cooking - Helps reduce hair fall and promotes healthy hair and scalp

For whom: - Individuals looking for a natural and multipurpose beauty and health product - Parents seeking a safe and gentle massage oil for their baby - Cooking enthusiasts searching for a high-quality coconut oil for their recipes

Pros: - Pure and natural coconut oil without any additives - Rich in nutrients that nourish and moisturize the skin and hair - Cold-pressed extraction method preserves the beneficial properties of coconuts - Comes in convenient pet bottles for easy storage and usage

Cons: - May have a strong coconut scent that some individuals may find overpowering - Packaging size may not be suitable for those who prefer smaller or larger quantities - Requires proper storage conditions to maintain freshness and quality over time

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Cold pressed, unrefined, and extracted from A1 grade coconut milk align with consumer preferences for quality Euromonitor
Brand Strength 20 18 Established brand with positive consumer reviews and loyalty Brandwatch
Category Momentum 20 15 Growing demand for natural hair care products in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar premium virgin coconut oils in the market Retail360
Competition 10 8 Facing moderate competition from other established natural coconut oil brands in the hair care segment Nielsen
Use-case Advantage 5 5 Versatile usage for hair growth, skin care, baby massage, and cooking enhances product appeal Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand with premium features positioned well in growing natural hair care market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Cold pressed, unrefined, and extracted from A1 grade coconut milk align with consumer preferences for quality
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with positive consumer reviews and loyalty
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural hair care products in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium virgin coconut oils in the market
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other established natural coconut oil brands in the hair care segment
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile usage for hair growth, skin care, baby massage, and cooking enhances product appeal
    Sources: Kantar
Summary
Strong brand with premium features positioned well in growing natural hair care market.

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Price Comparison

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Pure Nutrition Naturals Virgin Coconut Oil 500Ml 250Ml X 2 Pet Bottles Cold Pressed Unrefined Extracted From A1 Grade Coconut Milk For Hair Growth Skin Baby Massage Cooking Reduce Hair Fall

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Best price
Rs.474.00 Rs.598.00