Pronuries Shampoo 100ml Pronuries Conditioner Lotion 100ml

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Promotes healthy hair growth and prevents hair loss
  • Enriched with biotin, saw palmetto, and keratin
  • Nourishing formula suitable for all hair types
  • Strengthens hair follicles for stronger, fuller hair

Market-Based Score (India)

76/100 (3.80/5)
Good value
Well-positioned natural ingredient shampoo with strong brand loyalty in a competitive market.
Rs.490.00 Rs.656.00
Best price from Amazon.in Amazon.in
Details

Pronuries Shampoo 100ml Pronuries Conditioner Lotion 100ml

Pronuries Shampoo is a gentle and nourishing hair cleanser formulated to help promote healthy hair growth and prevent hair loss. It is enriched with natural ingredients such as biotin, saw palmetto, and keratin to strengthen hair follicles and improve overall hair health.

Key Features:
- Promotes healthy hair growth
- Prevents hair loss
- Enriched with biotin, saw palmetto, and keratin
- Gentle formula
- Suitable for all hair types

For whom:
Pronuries Shampoo is suitable for individuals looking to improve the health and appearance of their hair. Whether you are dealing with hair loss, dryness, or breakage, this shampoo can help address your hair concerns and promote stronger, fuller hair.

Pros:
- Nourishing formula
- Helps prevent hair loss
- Strengthens hair follicles
- Suitable for all hair types

Cons:
- Some users may find the scent to be too strong
- Can be a bit pricey compared to other shampoos

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers unique formulation suitable for Indian hair types. Euromonitor
Brand Strength 20 18 Established brand with loyal customer base in India. Nielsen
Category Momentum 20 15 Growing demand for natural ingredient shampoos in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. GfK
Competition 10 8 Facing strong competition from both local and international brands. IRI
Use-case Advantage 5 5 Addresses specific hair concerns prevalent in Indian consumers. Kantar
Final Market Score 100 76/100 (3.80/5) Well-positioned natural ingredient shampoo with strong brand loyalty in a competitive market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers unique formulation suitable for Indian hair types.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with loyal customer base in India.
    Sources: Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural ingredient shampoos in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing strong competition from both local and international brands.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses specific hair concerns prevalent in Indian consumers.
    Sources: Kantar
Summary
Well-positioned natural ingredient shampoo with strong brand loyalty in a competitive market.

Price Comparison

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Rs.490.00 Rs.656.00

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Pronuries Shampoo 100ml Pronuries Conditioner Lotion 100ml

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Best price
Rs.490.00 Rs.656.00