PINKIN Anti Dandruff Shampoo Reduces Up to 100 Dandruff Strengthens Hair Hairfall Promotes Healthy Hair Paraben Free Shampoo Anti Dandruff 1

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Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Reduces up to 100% dandruff for a healthier scalp
Strengthens hair and minimizes hairfall concerns
Promotes overall hair health with a paraben-free formula
Ideal for those dealing with dandruff, suitable for all hair types

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and feature fit position 'PINKIN Anti Dandruff Shampoo' well in the competitive Indian anti-dandruff shampoo market.

Rs.249.00 Rs.499.00

Best price from

Amazon.in

Details

PINKIN Anti Dandruff Shampoo Reduces Up to 100 Dandruff Strengthens Hair Hairfall Promotes Healthy Hair Paraben Free Shampoo Anti Dandruff 1

Key Features: - Reduces up to 100% dandruff - Strengthens hair and reduces hairfall - Promotes healthy hair - Paraben free formula For whom: - Ideal for those dealing with dandruff issues - Suitable for all hair types Pros: - Effectively reduces dandruff - Strengthens and promotes healthy hair - Paraben free formula is gentle on the scalp Cons: - May not work for extremely stubborn dandruff cases - Some users may find the scent too strong

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers comprehensive anti-dandruff solution with added hair strengthening benefits.	Vogue, Elle
Brand Strength	20	18	Established brand with strong reputation for hair care products.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for anti-dandruff products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to other premium anti-dandruff shampoos in the market.	Retail Today, Business Insider
Competition	10	10	Facing strong competition from established anti-dandruff shampoo brands in India.	Hindustan Times, The Economic Times
Use-case Advantage	5	3	Addresses multiple hair concerns in a single product, appealing to busy consumers.	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position 'PINKIN Anti Dandruff Shampoo' well in the competitive Indian anti-dandruff shampoo market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers comprehensive anti-dandruff solution with added hair strengthening benefits.

Sources: Vogue, Elle
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with strong reputation for hair care products.

Sources: Brand Equity, Business Standard
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for anti-dandruff products in Indian market.

Sources: Mintel, Euromonitor
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to other premium anti-dandruff shampoos in the market.

Sources: Retail Today, Business Insider
Competition 10/10

Weight: 10

Contribution: 10

Rationale: Facing strong competition from established anti-dandruff shampoo brands in India.

Sources: Hindustan Times, The Economic Times
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Addresses multiple hair concerns in a single product, appealing to busy consumers.

Sources: Cosmopolitan

Summary

Strong brand and feature fit position 'PINKIN Anti Dandruff Shampoo' well in the competitive Indian anti-dandruff shampoo market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	PINKIN Anti Dandruff Shampoo Reduces Up to 100 Dandruff Strengthens Hair Hairfall Promotes Healthy Hair Paraben Free Shampoo Anti Dandruff 1 In Stock	Rs.249.00 Rs.499.00 COD	GO TO STORE GO TO STORE
PINKIN Anti Dandruff Shampoo Reduces Up to 100 Dandruff Strengthens Hair Hairfall Promotes Healthy Hair Paraben Free Shampoo Anti Dandruff 1 In Stock COD