Paul Mitchell Instant Moisture Conditioner 200ml

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Paul Mitchell Instant Moisture Conditioner 200ml
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Instantly hydrates and nourishes dry, damaged hair for improved health and manageability
  • Detangles hair, making styling easier without weighing it down
  • Perfect for dry, damaged, or over-processed hair seeking added moisture and shine
  • Leaves hair feeling soft and manageable, with a lightweight formula

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product offering with good market fit in the growing premium hair care segment.

⭐ Reviews Summary

✅ What Users Love

  • Provides excellent hydration and moisture to hair.
  • Leaves hair feeling soft and manageable.
  • Pleasant scent that lingers after use.

⚠️ What to Watch

  • May weigh down fine or thin hair.
  • Some users report it can be too heavy for daily use.
  • Higher price point compared to similar products.
Rs.1,440.00 Rs.1,440.00
Best price from Amazon.in Amazon.in
Key Features
Category Conditioner
Size 200ml
Key Ingredients Soy proteins, Shea butter
Benefits Hydrates, Nourishes, Detangles
Formula Lightweight
Target Audience Dry, damaged, or over-processed hair
Pros Soft, manageable hair
Cons Strong scent, may lack moisture for extremely dry hair
Details

Paul Mitchell Instant Moisture Conditioner 200ml

About Product:

Paul Mitchell Instant Moisture Conditioner is a hydrating and nourishing conditioner that helps to instantly detangle and replenish dry, damaged hair. Formulated with soy proteins and shea butter, this conditioner helps to improve the overall health and manageability of your hair.

Key Features:

- Instantly hydrates and nourishes dry, damaged hair
- Detangles hair for easier styling
- Contains soy proteins and shea butter for added moisture
- Lightweight formula that won't weigh hair down
For whom:

This conditioner is perfect for those with dry, damaged, or over-processed hair. It is also great for anyone looking to add moisture and shine to their hair without weighing it down.

Pros:

- Instantly hydrates and nourishes hair
- Detangles hair for easier styling
- Lightweight formula
- Leaves hair feeling soft and manageable
Cons:

- Some may find the scent too strong
- May not provide enough moisture for extremely dry hair types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The Instant Moisture Conditioner offers key features that cater to Indian consumers' needs. Euromonitor
Brand Strength 20 18 Paul Mitchell is a well-known and trusted brand in the hair care industry. Brandwatch
Category Momentum 20 15 Growing demand for premium hair care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium conditioners in the market. Retail360
Competition 10 8 Facing moderate competition from other premium conditioner brands in India. Kantar
Use-case Advantage 5 5 Addresses common hair care concerns of Indian consumers effectively. Nielsen
Final Market Score 100 76/100 (3.80/5) Strong brand and product offering with good market fit in the growing premium hair care segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The Instant Moisture Conditioner offers key features that cater to Indian consumers' needs.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Paul Mitchell is a well-known and trusted brand in the hair care industry.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium hair care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium conditioners in the market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other premium conditioner brands in India.
    Sources: Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses common hair care concerns of Indian consumers effectively.
    Sources: Nielsen
Summary
Strong brand and product offering with good market fit in the growing premium hair care segment.

Price Comparison

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Paul Mitchell Instant Moisture Conditioner 200ml

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