OGX Weightless Hydration Coconut Water Conditioner With Coconut Water Electrolytes Coconut Oil For Dry Parched hair Sulfate Free Surfactant No Parabens 385 ml

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Hydrates and nourishes dry, parched hair for a soft, smooth finish
Formulated with coconut water electrolytes and coconut oil for added moisture
Lightweight formula suitable for all hair types and textures
Sulfate and paraben free, gentle on hair and scalp

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned natural conditioner with good brand strength in a competitive market.

Rs.869.00 Rs.999.00

Best price from

Amazon.in

Details

OGX Weightless Hydration Coconut Water Conditioner With Coconut Water Electrolytes Coconut Oil For Dry Parched hair Sulfate Free Surfactant No Parabens 385 ml

OGX Weightless Hydration Coconut Water Conditioner is a hydrating and nourishing hair product designed to quench the thirst of dry and parched hair. Formulated with coconut water electrolytes and coconut oil, this conditioner helps to restore moisture and shine to your locks.

Key Features:
- Contains coconut water electrolytes and coconut oil
- Sulfate free surfactants
- No parabens
- Weightless hydration for dry, parched hair
- Leaves hair feeling soft and smooth

For whom:
This conditioner is ideal for those with dry, parched hair that is in need of hydration and nourishment. It is suitable for all hair types and textures.

Pros:
- Hydrates and nourishes dry hair
- Leaves hair feeling soft and smooth
- Lightweight formula
- Sulfate and paraben free

Cons:
- May not provide enough hydration for extremely dry hair types
- Some users may not like the coconut scent

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut water and oil ingredients align well with Indian consumers' preference for natural products.	Nielsen
Brand Strength	20	18	OGX is a well-known brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	0	Intense competition in the conditioner market segment in India.	IRI
Use-case Advantage	5	3	Addresses the common issue of dry and parched hair in Indian climate.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural conditioner with good brand strength in a competitive market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Coconut water and oil ingredients align well with Indian consumers' preference for natural products.

Sources: Nielsen
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: OGX is a well-known brand with a loyal customer base in India.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for natural hair care products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: GfK
Competition 0/10

Weight: 10

Contribution: 0

Rationale: Intense competition in the conditioner market segment in India.

Sources: IRI
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Addresses the common issue of dry and parched hair in Indian climate.

Sources: Kantar

Summary

Well-positioned natural conditioner with good brand strength in a competitive market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	OGX Weightless Hydration Coconut Water Conditioner With Coconut Water Electrolytes Coconut Oil For Dry Parched hair Sulfate Free Surfactant No Parabens 385 ml In Stock	Rs.869.00 Rs.999.00 COD	GO TO STORE GO TO STORE
OGX Weightless Hydration Coconut Water Conditioner With Coconut Water Electrolytes Coconut Oil For Dry Parched hair Sulfate Free Surfactant No Parabens 385 ml In Stock COD