OGX Renewing Argan Oil of Morocco Penetrating Hair Oil Treatment Moisturizing Strengthening Silky Hair Oil for All Hair Types Paraben Sulfated Free Surfactants 100 ml

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Moisturize and strengthen all hair types with luxurious Moroccan argan oil treatment
  • Leaves hair feeling silky and smooth, ideal for dry or damaged hair
  • Free of parabens, sulfates, and surfactants for a chemical-free experience
  • 100 ml bottle suitable for anyone seeking to add moisture and strength to their hair

Market-Based Score (India)

66/100 (3.30/5)
Decent
OGX Argan Oil Hair Treatment: Well-positioned in the Indian hair oil market with strong brand and feature fit.
Rs.1,280.00 Rs.1,699.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Treatment
Key Ingredient Moroccan Argan Oil
Volume 100 ml
Free From Paraben, Sulfated, Surfactants
Suitability All Hair Types
Benefits Moisturizes and Strengthens Hair
Pros Silky and Smooth Finish
Cons Strong Scent for Some Users
Details

OGX Renewing Argan Oil of Morocco Penetrating Hair Oil Treatment Moisturizing Strengthening Silky Hair Oil for All Hair Types Paraben Sulfated Free Surfactants 100 ml

OGX Renewing Argan Oil of Morocco Penetrating Hair Oil Treatment is a luxurious hair oil that helps moisturize and strengthen all hair types. Formulated with Moroccan argan oil, this treatment leaves hair feeling silky and smooth.

Key Features:
- Contains Moroccan argan oil
- Helps moisturize and strengthen hair
- Suitable for all hair types
- Paraben, sulfated, and surfactants free
- Comes in a 100 ml bottle

For whom:
This hair oil treatment is suitable for anyone looking to add moisture and strength to their hair. It is especially beneficial for individuals with dry or damaged hair.

Pros:
- Leaves hair feeling silky and smooth
- Helps moisturize and strengthen hair
- Free of harmful chemicals
- Suitable for all hair types

Cons:
- Some users may find the scent to be too strong
- May not be suitable for individuals with sensitive skin

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Argan oil known for its moisturizing and strengthening properties, suitable for all hair types Vogue
Brand Strength 20 10 OGX is a well-known brand with a positive reputation for hair care products Brandwatch
Category Momentum 20 15 Hair oils in high demand due to increased focus on hair care in Indian market Mintel
Price Positioning 20 10 Competitively priced for a premium hair oil product in the Indian market Retail Today
Competition 10 6 Facing competition from both international and local brands offering similar hair oil products Beauty Insight
Use-case Advantage 5 5 Offers multiple benefits in one product, appealing to consumers looking for convenience Haircare Magazine
Final Market Score 100 66/100 (3.30/5) OGX Argan Oil Hair Treatment: Well-positioned in the Indian hair oil market with strong brand and feature fit.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Argan oil known for its moisturizing and strengthening properties, suitable for all hair types
    Sources: Vogue
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: OGX is a well-known brand with a positive reputation for hair care products
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Hair oils in high demand due to increased focus on hair care in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for a premium hair oil product in the Indian market
    Sources: Retail Today
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from both international and local brands offering similar hair oil products
    Sources: Beauty Insight
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers multiple benefits in one product, appealing to consumers looking for convenience
    Sources: Haircare Magazine
Summary
OGX Argan Oil Hair Treatment: Well-positioned in the Indian hair oil market with strong brand and feature fit.

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Price Comparison

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Rs.1,280.00 Rs.1,699.00

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OGX Renewing Argan Oil of Morocco Penetrating Hair Oil Treatment Moisturizing Strengthening Silky Hair Oil for All Hair Types Paraben Sulfated Free Surfactants 100 ml

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Best price
Rs.1,280.00 Rs.1,699.00