Nykaa Black Magic Kajal Black

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Intensely pigmented kajal for dramatic eye looks
Waterproof and smudge-proof for long-lasting wear
Easy application without tugging, suitable for sensitive eyes
Versatile for classic winged liner or sultry smokey eye

Market-Based Score (India)

76/100 (3.80/5)

Good value

Nykaa Black Magic Kajal Black holds a strong position in the competitive Indian kajal market.

Rs.197.00 Rs.199.00

Best price from

Amazon.in

Key Features

Category	Kajal
Color	Black
Formula	Waterproof
Finish	Smudge-proof
Application	Easy
Pigmentation	Intense
Cruelty-free	Yes
Chemical-free	Yes
Price	199.00

Details

Nykaa Black Magic Kajal Black

Nykaa Black Magic Kajal Black is a highly pigmented and long-lasting kajal that helps define and enhance your eyes for a dramatic look. It is enriched with botanical extracts that nourish the delicate skin around your eyes.

Key features of Nykaa Black Magic Kajal Black include its intense black color, waterproof formula, smudge-proof finish, and easy application. It glides on smoothly without tugging or pulling at the skin, making it suitable for sensitive eyes.

This kajal is perfect for anyone looking to create a bold and striking eye makeup look. Whether you're going for a classic winged eyeliner or a sultry smokey eye, Nykaa Black Magic Kajal Black is versatile enough to suit any style or occasion.

Pros of Nykaa Black Magic Kajal Black include its intense pigmentation, long-lasting formula, and easy application. It is also cruelty-free and free from harmful chemicals, making it a safe choice for those with sensitive skin.

Cons of Nykaa Black Magic Kajal Black may include its slightly higher price point compared to other drugstore kajals. Some users may also find that it requires frequent touch-ups throughout the day to maintain its intensity.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High-quality ingredients and long-lasting formula.	Vogue, Femina
Brand Strength	20	18	Nykaa's strong brand reputation and customer loyalty.	Business Today, Forbes
Category Momentum	20	15	Growing demand for kajal products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Cosmopolitan, Elle
Competition	10	8	Facing strong competition from established and emerging brands.	Harper's Bazaar, Grazia
Use-case Advantage	5	5	Versatile kajal suitable for daily wear and special occasions.	Vogue
Final Market Score	100	76/100 (3.80/5)	Nykaa Black Magic Kajal Black holds a strong position in the competitive Indian kajal market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: High-quality ingredients and long-lasting formula.

Sources: Vogue, Femina
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Nykaa's strong brand reputation and customer loyalty.

Sources: Business Today, Forbes
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for kajal products in Indian market.

Sources: Mint, ET
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Cosmopolitan, Elle
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing strong competition from established and emerging brands.

Sources: Harper's Bazaar, Grazia
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile kajal suitable for daily wear and special occasions.

Sources: Vogue