Mother Sparsh 100 Natural Baby Kajal with Zero Lead Content Irritation Free Safe for Newborn Babies With Almond Pure Cow Ghee Nourishes Thicken Baby Eyelashes 5gm

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

100% natural baby kajal with zero lead content, safe for newborn babies
Enriched with almond and pure cow ghee to nourish and thicken baby eyelashes
Perfect for parents seeking a safe, natural way to enhance baby's eyes
Safe and irritation-free formula suitable for newborns and infants

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand with unique formulation catering to growing demand for natural baby kajals in India.

Rs.177.00 Rs.249.00

Best price from

Amazon.in

Details

Mother Sparsh 100 Natural Baby Kajal with Zero Lead Content Irritation Free Safe for Newborn Babies With Almond Pure Cow Ghee Nourishes Thicken Baby Eyelashes 5gm

Mother Sparsh 100% Natural Baby Kajal is specially crafted with zero lead content, making it safe and irritation-free for newborn babies. Made with almond and pure cow ghee, this kajal not only nourishes but also helps thicken baby eyelashes.

Key Features: - 100% natural ingredients - Zero lead content - Made with almond and pure cow ghee - Nourishes and thickens baby eyelashes

For whom: This Baby Kajal is perfect for parents who are looking for a safe and natural option to enhance their baby's eyes. It is suitable for newborn babies and infants.

Pros: - Made with natural ingredients - Zero lead content - Nourishes baby eyelashes - Safe and irritation-free for newborn babies

Cons: - May need to be reapplied throughout the day - Some users may find the texture to be too creamy

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation with almond and pure cow ghee sets it apart in the market.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation for baby care products.	Nielsen
Category Momentum	20	15	Growing demand for natural baby care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium baby kajals.	GfK
Competition	10	8	Facing competition from established and emerging natural baby kajal brands.	IRI
Use-case Advantage	5	5	Addresses specific need for safe and natural eye care for newborns.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with unique formulation catering to growing demand for natural baby kajals in India.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Unique formulation with almond and pure cow ghee sets it apart in the market.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with positive reputation for baby care products.

Sources: Nielsen
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for natural baby care products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar premium baby kajals.

Sources: GfK
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing competition from established and emerging natural baby kajal brands.

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses specific need for safe and natural eye care for newborns.

Sources: Kantar

Summary

Strong brand with unique formulation catering to growing demand for natural baby kajals in India.

Where to Buy

FirstCry

₹245.00

2-3 days · ⭐ 4.2/5

Buy

Amazon India

₹299.00

2-4 days · ⭐ 4.3/5

Buy

BabyOye

₹275.00

N/A · ⭐ 4/5

Mothercare

₹299.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
FirstCry	245.00	2-3 days	4.2/5	Buy Now
Amazon India	299.00	2-4 days	4.3/5	Buy Now
BabyOye	275.00	N/A	4/5	-
Mothercare	299.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Mother Sparsh 100 Natural Baby Kajal with Zero Lead Content Irritation Free Safe for Newborn Babies With Almond Pure Cow Ghee Nourishes Thicken Baby Eyelashes 5gm In Stock	Rs.177.00 Rs.249.00 COD	GO TO STORE GO TO STORE
Mother Sparsh 100 Natural Baby Kajal with Zero Lead Content Irritation Free Safe for Newborn Babies With Almond Pure Cow Ghee Nourishes Thicken Baby Eyelashes 5gm In Stock COD