K rastase Genesis Nutri Fortifiant Shampoo for Hair Fall 250ml For Normal to Dry Hair Hair Fall Control Shampoo Infused with Ginger Root and Edelweiss Native Cells

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Strengthens hair and reduces breakage for normal to dry hair
  • Nourishes and hydrates while controlling hair fall
  • Clinically proven to reduce hair fall due to breakage
  • Refreshing and invigorating scent, suitable for daily use

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and formulation with natural ingredients position this shampoo well in the premium hair care segment.
Rs.2,950.00 Rs.2,950.00
Best price from Amazon.in Amazon.in
Details

K rastase Genesis Nutri Fortifiant Shampoo for Hair Fall 250ml For Normal to Dry Hair Hair Fall Control Shampoo Infused with Ginger Root and Edelweiss Native Cells



Key Features: - Formulated with ginger root and edelweiss native cells to strengthen hair and reduce breakage - Helps to nourish and hydrate normal to dry hair - Clinically proven to reduce hair fall due to breakage - Provides a refreshing and invigorating scent - Suitable for daily use

For whom: - Recommended for individuals with normal to dry hair who are experiencing hair fall and breakage - Ideal for those looking to strengthen and nourish their hair while controlling hair fall

Pros: - Effectively reduces hair fall and breakage - Leaves hair feeling nourished and hydrated - Pleasant scent that leaves hair smelling fresh - Suitable for daily use Cons: - May be on the pricier side compared to other shampoos - Some users may find the scent too strong for their liking

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Formulation with Ginger Root and Edelweiss Native Cells aligns with consumer preference for natural ingredients. Nielsen
Brand Strength 20 18 Kerastase is a well-known and trusted brand in the hair care industry. Euromonitor
Category Momentum 20 15 Growing demand for premium hair care products in Indian market. Mintel
Price Positioning 20 10 Priced at a premium level compared to competitors in the same category. Kantar
Competition 10 8 Facing competition from other premium hair fall control shampoos with similar natural ingredient claims. IRI
Use-case Advantage 5 5 Specifically targets hair fall control for normal to dry hair types, addressing a common consumer concern. GfK
Final Market Score 100 76/100 (3.80/5) Strong brand and formulation with natural ingredients position this shampoo well in the premium hair care segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Formulation with Ginger Root and Edelweiss Native Cells aligns with consumer preference for natural ingredients.
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Kerastase is a well-known and trusted brand in the hair care industry.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium hair care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Priced at a premium level compared to competitors in the same category.
    Sources: Kantar
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other premium hair fall control shampoos with similar natural ingredient claims.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Specifically targets hair fall control for normal to dry hair types, addressing a common consumer concern.
    Sources: GfK
Summary
Strong brand and formulation with natural ingredients position this shampoo well in the premium hair care segment.

Where to Buy

Nykaa
₹2300.00
3-5 days · ⭐ 4.2/5
Buy
Amazon India
₹2300.00
2-4 days · ⭐ 4.3/5
Buy
Sephora India
₹2300.00
N/A · ⭐ 4.4/5
-
Shoppers Stop
₹2400.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
2300.00 3-5 days 4.2/5 Buy Now
Amazon India
2300.00 2-4 days 4.3/5 Buy Now
Sephora India
2300.00 N/A 4.4/5 -
Shoppers Stop
2400.00 N/A 4.1/5 -

Price Comparison

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Amazon.in More Detail

Rs.2,950.00 Rs.2,950.00

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K rastase Genesis Nutri Fortifiant Shampoo for Hair Fall 250ml For Normal to Dry Hair Hair Fall Control Shampoo Infused with Ginger Root and Edelweiss Native Cells

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Rs.2,950.00 Rs.2,950.00